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Course Description
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Course Name
Marketing Research
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Host University
University of Westminster
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Location
London, England
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Area of Study
Marketing
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Language Level
Taught In English
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Prerequisites
Pre-requisite: BBUS402 Principles of Marketing or equivalent
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Course Level Recommendations
Upper
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
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UK Credits
20 -
Recommended U.S. Semester Credits4
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Recommended U.S. Quarter Units6
Hours & Credits
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Overview
UK Credit Value: 20 Equivalent Credit Value: US Credits 4 / ECTS Credits 10 *
Marketing research is the use of information to minimise risk in marketing decision making. This module takes
students through the steps involved in determining the purpose, the population of interest, the procedures to use and
how to present the results of a marketing research project, instructing them in the use of secondary and primary data
sets qualitative and quantitative tools to apply them in different contexts. Students practice active learning, problem
solving, and autonomy. The module provides marketing knowledge and transferable skills required for professional
marketers.
Assessment: Individual Coursework (25%) ; Exam - Closed Book (70%).
Course Disclaimer
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Some courses may require additional fees.
Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.
Please reference fall and spring course lists as not all courses are taught during both semesters.
Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.