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Course Description
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Course Name
Sports Agency & Representation
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Host University
The American Business School Paris
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Location
Paris, France
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Area of Study
Management, Sports Management
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Language Level
Taught In English
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Prerequisites
MGMT 290
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Course Level Recommendations
Upper
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
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US Credits
3 -
Recommended U.S. Semester Credits3
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Recommended U.S. Quarter Units4
Hours & Credits
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Overview
COURSE DESCRIPTION:
This course will discuss how to build an agency in sports, and manage or represent clients. It will analyze
representations agreements, and also look at professional sports as well as for youth. Representing
athletes also involves reputation management and protection of various assets. The course will focus on
the life cycle of sports and careers, and take a look at case studies to better understand concepts and
management styles.COURSE OBJECTIVES:
Students will examine the process and details involved in building and managing a sports agency, including
representation of various types of clients and what is required to follow them through their career.EXPECTED LEARNING OUTCOMES:
Upon completion of this course students should be able to:
– Understand the key aspects of creating and running a sports agency.
– Develop an appreciation for how to manage different clients, and skills required to do so.
– How to successfully manage an athlete’s reputation and follow them through their career.
– Describe how the most influential agents in Europe have become successful.
Course Disclaimer
Courses and course hours of instruction are subject to change.