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Liberal Arts, International Relations, Communications and Political Science - Year 1 2009/2010
Corportate Communication & Public Relations

45
Language Level: Taught In English
Corportate Communication & Public Relations [CMM242E]
Language of Instruction: English
Course taken with: Primarily Local Students
Vesalius College (Brussels, Belgium)
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Course Description

Area of Study

Communications

Hours & Credits

45

Hours of Instruction

3

Semester Credit Units

4

Quarter Credit Units

Prerequisites and Language Level

Taught In English
There is no language prerequisite for courses at this language level.

Overview

Examines the specificity and characteristics of the various mechanisms that have
arisen under the cover of corporate communications. Particular attention is paid to
strategy development and evaluation in corporate communications, with students
researching and assessing the quality and nature of the communication flow within an
organization or company of their choice. Public relations are discussed by evaluating
numerous cases (from corporations to media empires) that call for a number of
possible strategic PR responses. Includes practicals.
Pre-requisite: CMM 104E


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