Course Description
Manufacturing and service companies across a wide range of industries, established in and trading across the European Union (EU) must engage with the EU's policies and legislative requirements. The European Union's governance processes and measures, are negotiated by EU institutions and member state governments. To varying degrees across policy sectors - companies, industries, non-government organizations, and consumer interests are 'stakeholders' in these policy processes. It is the institutions of EU governance, which mediate among these stakeholders. The prohibition of Ryanair's takeover of Aer Lingus; the application of the definitions of food and drink products under standards and labeling legislation by Findus, Nestle and Diageo; discussions with British Telecom (BT), Telefonica and Deutsche Telekom on the development of a single European digital and telecom market represent recent examples from the EU's 'non-market' business environment. These examples illustrate how the EU has the potential to influence a company's structures and strategies, hence the module's title 'The European Union in Business'. Detailed knowledge of the ongoing development of the EU's policies and policy processes is necessary for a company's management to design structures and strategies to first, respond to the EU's influence and second, adopt a proactive engagement with EU governance and the 'non-market' business environment.
-
Course Name
EU Policy in Business
-
Sessions Available
-
Host University
University College Dublin
-
Location
Dublin, Ireland
-
Area of Study
European Studies
-
Language Level
Taught In English
-
Course Level Recommendations
Upper
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
-
ECTS Credits
5 -
Recommended U.S. Semester Credits2
-
Recommended U.S. Quarter Units3