SYLLABUS
AREA: ADMINISTRATION
COURSE: INTRODUCTION TO BUSINESS
INTRODUCCION A LOS NEGOCIOS (en Inglés)
PRE-REQUISITE: NONE
CREDITS: 3
THEORY (HOURS): 2
PRACTICAL (HOURS): 2
PROFESSOR(S) AND COORDINATOR: Samantha Lanaway
Cecilia Brenneisen
I.- SUMMARY
A theoretical-practical course which covers the fundamentals of business, including the
environments of business, entrepreneurship, the business organization, marketing, human resources management and business ethics and social responsibility. The course also provides a key foundation for other business management courses.
II.- SKILLS
Upon completion of the course, students will be able to conceptualize a business model, reflect upon and analyze a variety of markets, creatively visualize business opportunities, synthesize key macro and micro variables of business environments and link business activities with ethics and social responsibility.
III.- METHODOLOGY
The course is developed in 56 class hours (50% theoretical and 50% practical) over
14 weeks. Because this is an introductory course, an inductive methodology is used in order to develop students' proactivity within the market context, providing access to relevant information and developing analytical and reflective skills. Activities are designed to activate prior knowledge and generate new knowledge, using
cooperative and dynamic activities to reach learning goals.
IV.- CONTENTS AND METHODOLOGY
WEEK 1:
UNIT I: BUSINESS SYSTEMS
UNDERSTANDING THE CONTEMPORARY BUSINESS ENVIRONMENT
Concepts of business and profit. World
economic systems. Free market, supply
and demand. Types of competition.
Business ethics.
Analyze the concepts of business and profit.
Identify and describe economic systems.
Describe the relationship between local and international business. Presentation of a local business' activities, its market, clients and
sales. Presentation of a free market case-study.
Guided discussion.
Chpt. I Pg. 2 – 25
Week 2:
UNDERSTANDING THE ENVIRONMENTS OF BUSINESS
Organizational and environmental
boundaries. Socio-cultural, economic, political-legal and technological environments. Direct
action.
Identify the micro and macro-environmental
factors which influence a business system. Describe and apply the concepts of environmental factors.
Analyze environmental factors at work in a
business system. Organize information for
environmental analysis. Creation of a diagram to illustrate micro and macro-environments and
their influence on the business system.
Chpt. II Pg. 2654
Chpt. III Pg 65 – 97
Week 3:
UNIT II: SOCIAL RESPONSIBILITY AND GLOBALIZATION
GLOBALIZATION
International business management. Recognize key success factors in international business.
Identify key products in Peruvian exportation.
Case study. Analyze a successful Peruvian exportation business.
Chpt. V Pg. 120 - 149
Week 3:
SOCIAL RESPONSIBILITY
Business ethics. Recognize social and
ethical principles for business.
Identify primary, secondary and tertiary business responsibilities. Presentation Present a diagram which conveys the theory of business ethics.
Week 4:
UNIT III: BUSINESS MANAGEMENT
ENTREPRENEURSHIP
Meaning of 'entrepreneur'. Entrepreneurial characteristics. The inverted triangle. Are leaders born or raised? Myths about businesspeople.
Identify entrepreneurial characteristics. Presentation Characteristics and meaning of 'entrepreneur' (visual-theoretical)
Chpt. IV Pg. 88118
Chpt. I Pg. 25 – 40
Chpt. III Pg. 60 – 79
Week 5:
UNDERSTANDING THE ENTREPRENEURIAL SPIRIT AND
TYPES OF CORPORATIONS.
What is a small business? Small businesses in Peru. The entrepreneurial spirit. Franchising. Types of corporations. Describe the characteristics of small businesses. Identify franchising opportunities. Identify success and risk factors of small businesses. Determine the
charactersitics of corporations. Presentation Case study of a local business. Guided discussion.
Week 6:
UNIT IV: BUSINESS MANAGEMENT/MANAGEMENT PROCESSES
Management processes. Types of managers. Basic management skills.
STRATEGIC PLANNING
Definition and importance. Types of
planning. Setting goals and designing
strategies. Identify characteristics of
a manager. Identify, set and design goals and strategies. Design a diagram of a manager's activities and skills required for efficient
and effective performance. Design an administrative process. Present a global case
about corporate culture.
Chpt VII Pg. 180206
Chpt. XI Pg. 365 -389
Week 7: ORGANIZING THE BUSINESS ENTERPRISE
What is organizational structure? Types of organizations. Specialization, departmentalization and chain of command.
DIRECTION AND LEADERSHIP
Mangers versus leaders. Theories: nature versus nurture, new tendencies. Contemporary leadership theory. Outline administrative processes.
Classify types of organizations. Describe and compare leadership theories. Compare leadership theories with business practices. Design an organizational structure. Compare leadership
theories, as they apply to the business world.
Chpt. VII Pg. 180 – 206
Chpt. XI Pg. 343 – 368
MID-TERM EXAM
Week 8:
FUNDAMENTALS OF BUSINESS CONTROL SYSTEMS
What is business control? Its importance. Types of control. Characteristics of an efficient business control system. Contingency factors.
Identify control processes in business practice.
Describe types of control. Describe contingency
factors. Visual Mapping Identify inputs,
transformation and distribution of a good or service and types of control contingencies.
Chpt. XIII Pg. 411 - 428
Week 9:
THE BUSINESS PLAN
Definition and importance. Basic framework for its development. Adapting the business plan to different user needs. Describe a business plan
and design its framework. Business Plan Template. Create the framework to be used as the basis of
the final group project.
Chpt. 5 Pg. 171 - 176
Week 10:
BUSINESS PLAN
Case studies of business investment plans.
Analyze the application of a business plan to an
investment project. Create a business plan
for a project oriented.
Analyze the application of a business plan to an
investment project. Identify the aspects of
the business plan that arerelevant to an investment project. Describe the benefits of
elaborating a business plan before starting a new project.
Business Plan-
Create a business plan for a project oriented toward the local market as well as toward the
international market.
UNIT V: FUNDAMENTALS OF MARKETING
Week 11:
UNDERSTANDING MARKETING
What is marketing? Market segmentation and target markets. Understanding consumer behaviour.
DEVELOPING AND PRICING PRODUCTS
What is a product? Determining prices. Pricing strategies and tactics.
Identify market segments. Define product attributes. Link the benefits of aproduct with consumer needs. Determine price setting
strategies.
Market study- Present the market characteristics and profile the consumers of a local or international industry. Identify buying
tendencies and the marketing mix to be used.
Chpt. X and XI
Pg. 268 - 322
Week 12:
DISTRIBUTING PRODUCTS
The distribution mix. Distribution channels. Wholesaling and retailing. Phsyical distribution.
PROMOTING PRODUCTS
The importance of promotion. Types of promotion: advertising strategies,personal selling, sales promotions, publicity and public relations.
Classify distribution channels. Identify appropriate distribution channels for a
business. Recognize advantages and disadvantages of wholesaling and retailing. Identify advertising
media. Recognize promotional strategies.
Distribution diagram-
Use graphic organizers to present a variety of
distribution channels.
Case Study-
Present the advantages and disadvantages of
wholesaling and retailing. Organization and sales
control. Successful promotional strategies
(using visual aids).
Chpt. XII and XIII
Pg. 324 - 377
UNIT VI: HUMAN RESOURCES, OPERATIONS AND PRODUCTIVITY
Week 13:
PRODUCING GOODS AND SERVICES: OPERATIONS
What is production? Creating value through operations. Operations planning. Operations scheduling. Operations control.
PRODUCTIVITY AND QUALITY
Definition of productivity and quality. Quality management. Tools for Total. Quality Management. Trends.
HUMAN RESOURCE MANAGEMENT
Managers and and the process of managing human resources. Planning. Recruitment and hiring. Training.
Recognize basic productive processes. Identify controls for operations. Analyze the relationship
between quality and productivity. Formulate criteria to measure quality in production operations. Identify key processes in human resource management. Recognize characteristics of the recruitment and hiring processes. Analyze the general and specific skills required for
effective on-the-job performance.
Productive Process Analysis-
Simulate a productive process, identifying:
*Design
*Efficiency
*Efficacy
*Controls
*Quality
Case study
Design the profilen required for a work
position.
Chpt. XIV and XV Pg. 378 – 437
Chpt. VIII Pg. 208 - 236
Chpt. VI Pg. 183 - 199
UNIT VI: ACCOUNTING AND FINANCES
Week 14:
PRINCIPLES OF ACCOUNTING
What is accounting? Who are accountants and what do they do? Analyzing financial statements.
UNDERSTANDING MONEY
¿What is money? Characteristics of credit.
Characteristics of cash and its management.
OPERATIVE CASH FLOW
Identify principal financial statements.
Recognize key criteria for financial analysis.
Describe the bank's role and characteristics of
credit.
Practical Financial Analysis-
Use graphic organizers to present the strucutre of
financial statements. Value of money over time and the functions of the Bank. Case Study
Identify key criteria for the financial analysis of a business.
Chpt. XVII and XVIII Pg. 470 – 530
Chpt. XIX Pg. 675 – 695
FINAL EXAM
V.- EVALUATION
1. Weighting of the Final Mark
1 Continuous Evaluation: 50%
2 Midterm Exam: 25%
3 Final Exam: 25%
VI.- FINAL PROJECT
The Project will be developed in groups, according to the indications given by the teacher.
Individual projects will not be accepted under any circumstances.
The Project involves developing a Business Plan for an idea that is mutually agreed upon
by the group members. The structure of the Project will be indicated by the teacher in
advance.
VII.- BIBLIOGRAPHY
(1) Business; Authors: Griffin, Ricky W. and Ebert, Ronald J.; Pearson Education, Prentice
Hall; Mexico, 8th edition.
(2) Fundamentos de la Administración; Autores: Robbins, Stephen y DeCenzo, David;
Editorial Pearson Education; México, 3ra. edición.
(3) Administración; Autores: Stoner, James y Freeman, Edgard; Editorial Prentice Hall;
México, 5ta. edición.
(4) Introducción a los Negocios; Autores: Nickels, William y McHugh, James; Editorial
McGraw Hill, 3ra. edición.
(5) La aportación de la empresa a la sociedad; Autores: Pastor, Perez lopez y Mele;
Editorial Folio S.A.
(6) Pasión por emprender, de la idea a la cruda realidad, Autor: Freire, Andy. Editorial
Santillana S.A., 1ra edición 2004.
(7) Innovación Empresarial, Arte y ciencia en la creación de empresas. Autores: Valera
Rodrigo. Prentice Hall; Colombia, 2ta. edición.
(8) Investment projects to consult:
a. Stevida S.A.C.: Cultivo, procesamiento de Stevia y su exportación a Japón. Lima :
USIL, 2005. 246 p. CODIGO : PR/228/2005
AUTHOR: Novoa Meza, Luis Fernando; Rodríguez Gonzales, Harold; Tagle
Durand, Ivo
b. Producción y exportación de filetes de anchoas. Lima : USIL, 2005. 255 p.
CODIGO: PR/243/2005
AUTHOR : Arias Vargas Quintanilla, Cecilia; Pau Pérez, Juan; Siverio Pella,
Mariel; Velásquez Sarmiento, Raúl
c. Vital Green S.A.C., exportación de alcachofas en conserva tipo salmuera a
Estados Unidos. Lima : USIL, 2004.189 p.CODIGO : PR/198/2002
AUTHOR: Lizárraga V., Narda; Rard G., Chantal; Velásquez, Tatiana; Sayán D., Mariana
d. Elaboración y comercialización de aceite de castaña El Castañal. Lima : USIL,
2004. 147 p. CODIGO : PR/186/2004
AUTHOR : Pachas Luna, Fernando; Guerra Gutiérrez, Paola; Reyes Chacón,
Valeria
e. Proyecto de inversión Villavestruz S.A.C.: crianza, producción y comercialización
de carne de avestruz. Lima : USIL, 2003. 341 p. CODIGO : PR/136/2003
AUTHOR : Alonso Hernández, Juan C.; Argumedo Álvarez, Carlos; Lazo
Caravedo, Gonzalo; Moy Rocca, Bruno:
VIII.- ADDITIONAL RESOURCES
(1) El plan de negocios del emprendedor; Autores: Sánchez, Alfonso y Cantú, Humberto;
Editorial McGraw Hill.
(2) www.prompyme.gob.pe
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