Marketing IIA

University of Cape Town

Course Description

  • Course Name

    Marketing IIA

  • Host University

    University of Cape Town

  • Location

    Cape Town, South Africa

  • Area of Study

    Behavioral Science, Business, Marketing

  • Language Level

    Taught In English

  • Course Level Recommendations

    Upper

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Host University Units

    18
  • Recommended U.S. Semester Credits
    3
  • Recommended U.S. Quarter Units
    4 - 5
  • Overview

    Course outline:
    The course provides an opportunity for an in-depth study of Consumer Behaviour. The course is designed to focus on understanding how and why consumers make the decisions which they do when confronted with a buying decision. It attempts to use this information in guiding marketers to better design appropriate marketing strategies. While the course recognises the universality of consumer decision making, it puts this in a South African context.

    DP requirements: Attendance is compulsory for all tutorials. Students must obtain at least 50% for all class work (projects, assignments and tests) to be allowed to write the examination.

    Assessment:
    Projects, assignments and tests 50%
    Final examinations for each module (2 hours)50%

Course Disclaimer

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.