Marketing IIB

University of Cape Town

Course Description

  • Course Name

    Marketing IIB

  • Host University

    University of Cape Town

  • Location

    Cape Town, South Africa

  • Area of Study

    Business, Marketing

  • Language Level

    Taught In English

  • Course Level Recommendations

    Upper

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Host University Units

    18
  • Recommended U.S. Semester Credits
    3
  • Recommended U.S. Quarter Units
    4 - 5
  • Overview

    Course outline:
    The course will include topics such as Advertising Today, Scope of Advertising, Marketing & Consumer Behaviour, Market Segmentation & Marketing Mix, Research for Advertising, Marketing & Advertising Planning, Planning Media Strategy, Types of Media, Out-of-home, Exhibitive & Supplementary Media, Creative Strategy & Process, Brand Management and Creative Execution: Art & Copy.

    Objective:
    The Integrated Marketing Communication module aims to provide an overview of marketing communications so that students develop an understanding of, and insight into, the industry, its processes and its role as a business tool. Students will be equipped with the skills to formulate a marketing communication strategy. This course will focus on providing students with an understanding of the different marketing communication tools, the media involved with these, and how these activities form part of the overall marketing strategy.

    DP requirements: Attendance is compulsory for all tutorials. Students must obtain at least 50% for all class work (projects, assignments and test) to be allowed to write examination.

    Assessment:
    Coursework (projects assignments and tests) 60%
    Final examination for each module 40%

    Course entry requirements: BUS2010F/S

Course Disclaimer

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.