Analytical Techniques for Tourism

University of the Western Cape

Course Description

  • Course Name

    Analytical Techniques for Tourism

  • Host University

    University of the Western Cape

  • Location

    Cape Town, South Africa

  • Area of Study

    Hospitality and Tourism Management, Statistics

  • Language Level

    Taught In English

  • Course Level Recommendations

    Upper

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Host University Units

    10
  • Recommended U.S. Semester Credits
    3
  • Recommended U.S. Quarter Units
    4.5
  • Overview

    Main Content:
    ? Basic statistical techniques - frequency tables, correlation and regression analysis, cross-tabulation
    ? Statistical techniques for analyzing tourism markets, forecasting tourism demand and
    market segmentation
    ? Graphical techniques for displaying tourism data - pie charts, graphs, tables
    ? GIS techniques for mapping tourism data - tourist flows, supply and demand, impacts

    Main Outcomes:
    At the end of this module students will be able to:
    ? demonstrate an understanding of the various techniques used to analyze statistical data in
    tourism research
    ? demonstrate an understanding of the various techniques used to display tourism data
    ? demonstrate their knowledge of techniques for mapping tourism data
    ? use SPSS and Geographical Information Systems computer packages to perform the above
    task

    Pre-requisites: At least 3 second year modules in Tourism

    Breakdown of Learning Time:
    Contact with lecturer/tutor: 24 hours
    Assignments & tasks: 40 hours
    Tests & examinations: 6 hours
    Self study: 30 hours

    Assessment:
    Class tests: 25%
    Assignments: 25%
    Examinations: 50%

Course Disclaimer

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.