Nelson Mandela University
Port Elizabeth, South Africa
Area of Study
Taught In English
Course Level Recommendations
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
Host University Units24
Recommended U.S. Semester Credits1
Recommended U.S. Quarter Units2
Hours & Credits
This module will prepare students to apply the principles and techniques of marketing in different marketing contexts.
Develop operational strategies for each of the elements of the marketing mix.
- Review of the principles of marketing.
- Strategic marketing.
- Global marketing.
- Business-to-business marketing.
- Services marketing.
- Internet marketing.
- Introduction to marketing research.