Business Communication

Korea University

Course Description

  • Course Name

    Business Communication

  • Host University

    Korea University

  • Location

    Seoul, South Korea

  • Area of Study

    Business, Communication

  • Language Level

    Taught In English

  • Course Level Recommendations

    Upper

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Credits

    3
  • Recommended U.S. Semester Credits
    3
  • Recommended U.S. Quarter Units
    4
  • Overview

    Course Overview:

    We live in an exciting time — a period in which information technology is changing much about the way we communicate. But there is also much that does not change. And one skill-set that always separates those who win from those who lose are communication skills — skills that become more important as you gain more responsibility. This course focuses on the essential knowledge and skills of effective business communication for both verbal and written mediums. Despite advances in technology, it’s still your communication skills that play a critical part of your success in business.

    First, you will learn the important theories of verbal communication. These include areas such as: interpersonal communication, small group communication, listening, public speaking, interviewing, and nonverbal communication. These are listed below:

    https://www.legacee.com/communication-skills/

    As a result of the class, you will learn about your personal communication strengths and weaknesses and have opportunities to improve these. The verbal skills side of the class will also focus on delivering a persuasive presentation. Delivering a persuasive pitch is a skill-set that separates those in the fast lane from those on the slow track.

    You will also learn about and practice putting together certain types of written communications formats commonly used in business. The focus is on the practical side of things, mediums and media you commonly see used inside business and government. Written formats include: a well-crafted emails; motivational posts that incentivize clicks; easy to read (and understand) white papers OR having a marketable Linkedin profile.

    Methods of Instruction:

    This is a blended class—it delivers material both live and on-line.

    Live Instruction: This class will consist of informal lectures, in-class exercises, video, case studies, and discussions. The in-class exercises and homework serve as means to apply the theory learned in class to your work situation. You are strongly encouraged to participate and share information with the rest of the class.

    On-line Instruction: The on-line learning management system includes written articles, videos from YouTube and audios. Access to the on-line site and how to use it will be explained during the first class. The online part of the class is on:

    https://legaceeonline.moodle.school 2 IV.

    Text:

    Current articles and videos are on the online system. Classic articles are in the reader which can be picked up from CopyMart once you are on campus for about 25K won. There is no need to purchase other books or textbooks for the class.

    Evaluation and Feedback:

    While there is a great deal of art in communication, there is also structure. The written and verbal assignments will have rubrics available on the on-line system. This is so you know the criteria and the points associated with each one and to remove some of the subjectivity associate with each.

    Written Assignments

    # 1: Writing Tips: Part of our ability to be successful resides in our ability to access no cost information. For this assignment you will need to submit ONE Internet URL video or audio and come up with a short description of the URL The focus is that tips, and how to on how to write for a type of business communication.

    #2: The Motivational Post: One should understand how to write to get someone to click on a link. Such a skill is useful in many types of situations. One should be able do this with half-a-page or less of writing.

    #3: The Well-Crafted Email: Email is likely to dominate written communication in organizations for the foreseeable future. And unlike text, which tends to be stream of consciousness, there is a structure to this form of writing. Since shorter is better than longer, this should be done in about 1-page.

    #4: The White Paper: You are unlikely to do a scholarly research paper in either business or government. But you could be asked to craft a white paper. This format is the integration of words and images along with certain “voice” characteristics that make it a popular form of communication targeted to customers 3 and prospects. Shoot for four to five-pages, not including introductory material and a reference page. One can work together with someone else if you wish.

    OR

    The Linkedin Profile: You might still have to do a resume. BUT to stand-out, you really want to do a top-drawer profile. It’s become an increasingly important tool to find a job, find an internship, or find business. Crafting a great profile attracts others to you. In others words, it serves as a people magnet for those who understand the importance of having a large network.

    Attendance:

    You will receive five points for attending each class.

    Exams:

    Types of questions asked will include multiple choice, true/false and matching. Part of each exam could include short answer questions.

    The Persuasive Presentation:

    The focus is on leadership strategies to discover “success characteristics.” These could be traits, beliefs, critical experiences, etc. that gives one insight into why this person was successful. You can choose any leader from recent or ancient history. You can study one leader, for example and communicate what you learned about that person. Or you may compare and contrast two different types of leaders: a “good” and a “bad” leader.

    The length of time for a presentation is 10 minutes per person. One will also need to construct a PowerPoint presentation and share this with others in the class. Sharing is worth 5 points. Not sharing will result in loss of all points.

    Thursday Review and Discussion:

    A portion of these classes will be used for review of previous classes, dedicated to exercises, group discussion and so on.

Course Disclaimer

Courses and course hours of instruction are subject to change.