Fundamentals of E-Business
Seoul, South Korea
Area of Study
Taught In English
Course Level Recommendations
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Recommended U.S. Semester Credits3
Recommended U.S. Quarter Units4
Hours & Credits
Having dramatically changed the way businesses operate and compete in the local, national,
and global marketplaces, electronic commerce (e-commerce) is now a well-established idea.
This course provides an overview of e-commerce from a managerial perspective. It
introduces fundamental concepts of e-commerce and the frameworks with which to examine
existing business models, to assess new e-business opportunities, to appreciate enabling
technologies, and to discuss the strategic issues confronting new Internet ventures as well as
established clicks-and-mortar firms. Learning in this course will be accomplished through
reading, lecture, discussion, and case studies.
By completing this course, students will be able to:
-Understand the current state of e-business and follow its new development;
-Identify various business models and their cost and revenue structures;
-Understand the nature of the Internet as an enabler of e-business;
-Identify e-business opportunities and develop business models for such opportunities;
-Articulate the pros and cons of various e-business strategies;
-Recognize the key implementation issues associated with e-business strategies;
-Analyze cases involving e-business decisions and provide recommendations; and
-Appreciate the importance of the security, legal, and privacy issues and understand how
they may impact a firm?s e-business strategy.
Required and Supplemental Reading Materials:
1. Reading Assignments
There is no textbook in this course. However, reading materials will be chosen from such
prominent sources as Harvard Business Review and McKinsey Quarterly. Reading materials will acquaint the students with the topic to be covered in the upcoming class. Students are expected to come to class with basic knowledge of the assigned reading. The complete reading list is provided in the Schedule of Topical Coverage section of this syllabus. In addition, appropriate and trendy reading materials from various other news sources such as Wall Street Journal, New York Times, and BBC News may be assigned and discussed.
2. Harvard Business School Cases (available from https://cb.hbsp.harvard.edu/ )
-Netflix in 2011 [9-615-007] (August 19, 2014)
-Google Inc. in 2014 [9-915-004] (September 13, 2014)
-Brief Case: Evergreen Natural Markets 2012  (May 29, 2012)
A laptop with Microsoft Office suite is required for this course. Course materials ? including
lecture slides, readings and references, assignments, and midterm and final exams ? will be
available on Blackboard.
Class sessions will include lectures, discussions, case analyses, and computer hands-on
exercises. Cases will be used to help students analyze real-world problems and issues. Given
the objectives of the course and the rapidly changing nature of this field, emphasis will be
placed on the process of learning how to learn rather than on memorizing the contents.
1. Participation: Students are expected to attend classes, be familiar with the course
materials, having completed assigned reading before class, participate in class
discussions, and contribute to group work. (See the following policies: Attendance
Policy and Laptop Use Policy)
2. Exams: Midterm and final exams will be given. Exams are equally weighted and noncumulative.
(See Make-up Exam Policy)
3. HBS Cases: Groups will work together to define problems and render solutions to
assigned Harvard Business School cases. (See E-mail Policy and Late Submission
- E-mail Policy: When submitting a group work, the group member who represents the group should send the submission to the instructor, and carbon copy (cc:) the rest of the group.
- Attendance Policy: Absences will result in reduced participation scores. An absence can be considered ‘excused’ if it is unavoidable, and will result in a 0 participation point for the missing class. An unexcused absence will result in a -1 participation point.
- Laptop Use Policy: Use of a laptop computer or an electronic mobile device is allowed for class participation and note-taking purposes only. Other uses will be noted, corrected, and regarded as an unexcused absence.
- Make-up Exam Policy: If a student has to miss an exam due to an excusable reason, it will be rescheduled to be taken no later than one week from the originally scheduled exam time. Unlike exams, missed quizzes are not made up.
- Late Submission Policy: Any work submitted after the deadline will lose 10% of its full credit per day. In case of a prolonged network failure, and if no one in the class is able to meet the deadline due to the outage, a new deadline will be set and announced.
Courses and course hours of instruction are subject to change.