Marketing Management

Korea University

Course Description

  • Course Name

    Marketing Management

  • Host University

    Korea University

  • Location

    Seoul, South Korea

  • Area of Study

    Business Management, Marketing

  • Language Level

    Taught In English

  • Course Level Recommendations

    Lower

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Credits

    3
  • Recommended U.S. Semester Credits
    3
  • Recommended U.S. Quarter Units
    4
  • Overview

    Objectives
    BS205 is the core marketing course for undergraduate students. The primary goals of the course are:

    • To understand the roles of marketing in companies and the economy system
    • To develop knowledge and analytical skills required to design successful marketing plans
    • To work effectively in groups
    • To increase written and oral communication skills


    Course Format
    The course will consist of lectures, case analysis and discussion, and group projects. Lectures will cover the major topics from the textbook as well as the contents not addressed in the textbook. Short marketing cases and video cases will be presented and discussed in class to provide better understanding of real-world marketing planning and execution. Students will from groups of about six students and develop a marketing plan of a product or service.

     

    Texts

    • Kotler, Philip & Armstrong, Gary (2014), Principles of Marketing, 15th edition, Prentice Hall.
    • Additional readings will be distributed in class or posted on EKU

     

Course Disclaimer

Courses and course hours of instruction are subject to change.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.

Please reference fall and spring course lists as not all courses are taught during both semesters.

Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations

Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.