Marketing Strategy

Korea University

Course Description

  • Course Name

    Marketing Strategy

  • Host University

    Korea University

  • Location

    Seoul, South Korea

  • Area of Study

    Business, Marketing

  • Language Level

    Taught In English

  • Course Level Recommendations

    Upper

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Credits

    3
  • Recommended U.S. Semester Credits
    3
  • Recommended U.S. Quarter Units
    4
  • Overview

    Course Description
    Managing in the constantly changing environment of the 21st century for business success is a challenging job for marketing managers. The key challenges for managers include: understanding the market as a fundamental premise of formulating market-driven strategy; strategies for undertaking market analysis and identification of current and future competitive positions. This advanced level marketing course is designed to develop new skills and consolidate prior knowledge and skills learned in other marketing courses to develop a proactive strategic marketing management approach.

    The course deals primarily with an in-depth analysis of a variety of concepts, theories, facts, analytical procedures, techniques and models with the development, evaluation, and implementation of marketing strategy in complex environments.

    By the end of the module students should have:

    • an advanced understanding and critical appreciation of the conceptual models that underpin the strategic marketing planning process.
    • a critical appreciation of the complex nature of strategic management decisions and potential barriers to their implementation.
    • the ability to apply both managerial judgment and high level analytical tools to a range of complex strategic marketing problems.

    Textbook

    • Strategic Market Management Global Perspectives, 1st edition by David A. Aaker and Damien mcLoughlin.

    Teaching material will be posted on the EKU system in advance.

     

Course Disclaimer

Courses and course hours of instruction are subject to change.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.

Please reference fall and spring course lists as not all courses are taught during both semesters.

Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations

Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.