Airline Business Management

Mahidol University

Course Description

  • Course Name

    Airline Business Management

  • Host University

    Mahidol University

  • Location

    Bangkok, Thailand

  • Area of Study

    Hospitality and Tourism Management

  • Language Level

    Taught In English

  • Course Level Recommendations

    Upper

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Host University Units

    4
  • Recommended U.S. Semester Credits
    3
  • Recommended U.S. Quarter Units
    0
  • Overview

    Course Description

    • A study on aviation business by looking at key elements of airline industry such as organization, management, operation as well as diversification of their business units; understanding the airline’s revenue management, fluctuated demand and supply; as well as learning how airlines cooperate with their tourism related organizations, airline alliances, travel agencies, wholesalers and hotel industries amid the ever intense competition.
    • Learn the airline’s strategy to improve their products and services for revenue maximization. Study introduction of CRM ‐ Customer Relationship  Management and Loyalty Marketing, applied by the airlines for their customer retention. Study the changing behavior of passengers, channel of distributions, marketing and sales planning. Understand other marketing issues such as air cargo services, low cost carrier, GSA or General Sales Agency for the airlines, electronic marketing, sales promotion and their  communication to the public.

    Objectives

    • Enable students to understand and gain knowledge on aviation business management in general. Students will understand the operations and processes of the airline’s core business and business units as well as their duties and responsibilities.
    • To understand not only the airline’s operations on the ground and in the air, but  also how the airlines implement their market planning and sales activities on their area of responsibility to promote their network and destinations. To understand how the airlines distribute their products and services to the global market. Students will understand the success and risk factors in the airline operations. Understand airline’s sales and marketing plans when operating to other destinations. Know how airlines implement sales strategies and coordinate with travel industry as well as concerned functions on the ground and in the air in order to achieve their revenue.
    • To understand airline’s sales promotion worldwide and how they work together with tourism related organizations and travel industry to promote tourism. Understand the relationship between airlines and travel industry, tourism bodies, airlines alliances through their joint promotions to increase the passenger traffic in and out of the countries.
    • To understand electronic marketing in the airline industry as well as the development of product and IT. Understand the scope of low cost carrier’s operations in this competitive aviation markets.

Course Disclaimer

Courses and course hours of instruction are subject to change.

Some courses may require additional fees.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.

Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations