Business Marketing

Mahidol University

Course Description

  • Course Name

    Business Marketing

  • Host University

    Mahidol University

  • Location

    Bangkok, Thailand

  • Area of Study

    Business, Marketing

  • Language Level

    Taught In English

  • Prerequisites

    ICMB 221 - Principles of Marketing

  • Course Level Recommendations

    Upper

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Host University Units

    4
  • Recommended U.S. Semester Credits
    3
  • Recommended U.S. Quarter Units
    0
  • Overview

    Course Description
    Explore the principles of business management, developing a market strategy in business marketing and business customer relationship management.

    Course Objectives
    After successful completion of this course, students will be able to

    • Gain an understanding of the basic concepts, theories, and practices that guide the conduct of business between organizations.
    • Understand how companies plan and operate in business‐to‐business markets.
    • Develop business‐to‐business relationships and sales and negotiation skills.

    Teaching Methods

    • Combination of class lecture and case discussion
    • Special Topic from experienced guest lecturers

    Teaching Media

    • Power point and handouts, case materials, multimedia and interactive resources
    • News clipping and selections from popular marketing and business literature

    Measurement and Evaluation of Student Achievement
    Students achievement is measured and evaluated by

    • The ability in gaining an understanding of the basic concepts, theories, and practices that guide the conduct of business between organizations.
    • The ability in understanding how companies plan and operate in business‐to‐business markets.
    • The ability in developing business‐to‐business relationships and sales and negotiation skills.


    Student’s achievement will be graded according to the faculty and university standard using the symbols: A, B+, B, C+, C, D+, D, and F.

    Student must have attended at least 80% of the total class hours of this course.

    Mark Ratio

    1. Midterm 20%
    2. Final 20%
    3. Research Project 35%
    4. Quiz and Assignment 25%

Course Disclaimer

Courses and course hours of instruction are subject to change.

Some courses may require additional fees.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.

Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations