Copywriting

RMIT University Vietnam

Course Description

  • Course Name

    Copywriting

  • Host University

    RMIT University Vietnam

  • Location

    Ho Chi Minh City, Vietnam

  • Area of Study

    Communication, Journalism

  • Language Level

    Taught In English

  • Prerequisites

    Successful completion of GRAP2311 Creative Advertising.

    OR

    Alternatively you may be able to demonstrate the required skills and knowledge before you start this course. 

    Hours & Credits

  • Host University Units

    12
  • Recommended U.S. Semester Credits
    4
  • Recommended U.S. Quarter Units
    6
  • Overview

    Course Description

    In this course you will explore how the spoken and written word is used in advertising across the globe to effectively communicate and persuade. From this theoretical base, you will develop your own skills in writing and crafting compelling headlines, persuasive body copy and engaging scripts and scenarios. The course will develop your copywriting and communication skills across diverse media platforms.

     

    Objectives/Learning Outcomes/Capability Development

    In this course you will develop the following program learning outcomes:

    • Produce innovative and professional solutions to advertising communication briefs using creative art direction and/or copywriting skills.
    • Critically analyse, synthesise and reflect on your discipline in both local and international contexts.

     

    Upon successful completion of this course, you will be able to:

    • Discuss the theory and principles of using the written and spoken word to communicate and persuade.
    • Examine the role of the copywriter in the planning, creation, execution and production of advertising communication.
    • Critically evaluate and analyse examples of advertising copywriting, both local and international.
    • Formulate focused, creative, word-based solutions to communication problems across a range of delivery modes.
    • Critique and evaluate creative solutions in terms of their suitability to the original brief, advertising message, environment and target audience.

     

    Overview of Learning Activities

    You will be actively engaged in learning that involves a range of activities such as studios, project work, lectures, tutorials, class discussion, individual and group activities.
     

     

    Overview of Learning Resources

    RMIT will provide you with resources and tools for learning in this course through our online systems.

    A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

    The University Library has extensive resources for Advertising students. The Library has produced a subject guide that includes quality online and print resources for your studies: http://rmit.libguides.com/advertising

    The Library provides guides on academic referencing: http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian.
     

     

    Overview of Assessment

    You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment may include essays, reports, reflective papers, creative projects and presentations, individually and in groups. Assessment will cover both theoretical and practical aspects of your learning.

    Feedback will be given on all assessment tasks.

    If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more.

    Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: Assessment