Digital Marketing Communication

RMIT University Vietnam

Course Description

  • Course Name

    Digital Marketing Communication

  • Host University

    RMIT University Vietnam

  • Location

    Ho Chi Minh City, Vietnam

  • Area of Study

    Business, Communication, Marketing, Visual Communications

  • Language Level

    Taught In English

    Hours & Credits

  • Host University Units

    12
  • Recommended U.S. Semester Credits
    4
  • Recommended U.S. Quarter Units
    6
  • Overview

    Course Description

    This course provides an understanding of the key concepts and methods in marketing communications in both traditional and digital media. This course provides you with a foundation in the development and execution of communications strategies for any organization. You will learn how to incorporate consumer insight, branding, market segmentation and positioning and message strategy into the promotion and the execution of marketing communications through appropriate media technologies. You will also learn how to evaluate the success of these tools

     

    On completion of this course you should be able to: 

    CLO1 - Be capable of identifying and differentiating the right communication tools and implement them to achieve the marketing objectives

    CLO2 - Demonstrate ability to plan and implement integrated marketing communications in both digital and traditional media world within a marketing environment

    CLO3 – Be capable to design, implement and evaluate an integrated marketing communication campaign in response to a real and/or simulated client brief

    CLO4 - Demonstrate skills in business communication in written and/or verbal forms, including forming and managing collaborative networks to achieve outcomes

     

    Overview of Learning Activities

    Learning activities will involve lectures and class discussions, case studies, group projects, and student presentations. Students will have the opportunity to participate in work integrated learning assessments and field visits aiming at enhancing their learning experiences associated with the course.