Media Cultures 1
RMIT University Vietnam
Ho Chi Minh City, Vietnam
Area of Study
Advertising, Communication, Graphic Design, Media and Journalism, Media Studies
Taught In English
Host University Units12
Recommended U.S. Semester Credits4
Recommended U.S. Quarter Units6
Hours & Credits
In this course you will explore the inter-relationships between design, technology and culture, as illustrated through the evolution of media culture from the 20th Century to the present day. You will investigate theoretical and historical perspectives of visual design, the impact of digital technology, and network culture. This comparative exploration of the formal and aesthetic qualities of visual design evolution will also act as a basis for experimenting with visual language. You will examine the dynamic relationship between audience and designer. Contemporary theories and models of communication will also be introduced, including their relationship to identity, ethics and cultural literacy and how they will inform your design practice.
Objectives/Learning Outcomes/Capability Development
Upon the successful completion of this course you will be able to:
• Investigate and discuss the theories and practices underpinning 20th and 21st Century visual design.
• Examine the role and ethical considerations of the designer as cultural intermediary and agent of persuasion.
• Analyse the processes through which visual design both responds to and influences society and global culture.
• Evaluate the impact of digital technologies on media cultures.
You will be assessed on your development of the following program learning outcomes in this course:
• Acquire knowledge of visual literacy and design theory, interactive and motion design, moving image, communications technologies, and digital media production skills and their application to digitally mediated communication.
• Critically analyse, synthesise and reflect on the role, application and implications of digital media works in both local and international contexts.
Overview of Learning Activities
You will be engaged in learning that involves a range of both face to face and online such as lectures, tutorials, group and class discussion, group activities and individual research.
Overview of Learning Resources
RMIT will provide you with resources and tools for learning in this course through our online systems.
A list of recommended learning resources will be provided by your lecturer, including books, articles, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.
Overview of Assessment
You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes.
Assessment may include projects, assignments, critiques, reports and presentations, individually and/or in groups.
Assessment will cover both theoretical and practical aspects of your learning. You will be able to develop your work in relation to your own specific areas of interest in your professional practice.
Feedback will be given on all assessment tasks.
If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more.
A student charter http://www.rmit.edu.au/about/studentcharter summarises your responsibilities as an RMIT student as well as those of your teachers.
Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: Assessment Policy