RMIT University Vietnam
Ho Chi Minh City, Vietnam
Area of Study
Advertising, Communication, Marketing, Photography
Taught In English
Host University Units12
Recommended U.S. Semester Credits4
Recommended U.S. Quarter Units6
Hours & Credits
In this course you will experiment with image design and creation to communicate specific messages to target audiences.
This course will provide you with the opportunity to examine and establish professional image capture workflows using a DSLR and/or interchangeable lens camera (ILC) and professional imaging software (Photoshop Lightroom). You will develop skills in how to control image formation and the resulting visual communication using semi-automatic and manual exposure controls to capture a broad range of subject matter with control and accuracy.
Objectives/Learning Outcomes/Capability Development
Upon successful completion of this course, you will be able to:
- Analyse and discuss how images communicate meaning.
- Apply design and photographic principles to create images that communicate effectively.
- Select and use image editing software.
- Evaluate the effectiveness of photographic images to communicated diverse meanings.
This is an elective, which will complement the capabilities you are developing in your program.
Overview of Learning Activities
The studio will be presented through a variety of activities including workshops, experimentation, lectures, critical analysis, discussion, practice, presentation and reflection.
Overview of Learning Resources
RMIT will provide you with resources and tools for learning in this course through our online systems.
A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.
The University Library has extensive resources for Photography students. The Library has produced a subject guide that includes quality online and print resources for your studies http://rmit.libguides.com/photography
The Library provides guides on academic referencing: http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian.
Overview of Assessment
You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment may include essays, reports, reflective papers, creative projects and presentations, individually and in groups. Assessment will cover both theoretical and practical aspects of your learning.
Feedback will be given on all assessment tasks.
If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more.
Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: http://www.rmit.edu.au/policies/academic#assessment