Online Advertising and Public Relations

University of Westminster

Course Description

  • Course Name

    Online Advertising and Public Relations

  • Host University

    University of Westminster

  • Location

    London, England

  • Area of Study

    Advertising, Mass Communications, Public Relations

  • Language Level

    Taught In English

  • Course Level Recommendations

    Upper

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • UK Credits

    20
  • Recommended U.S. Semester Credits
    4
  • Recommended U.S. Quarter Units
    6
  • Overview

    Prerequisite: completion of Introduction to PR & Advertising or equivalent.
    Practical - No portfolio required.
    The module explores how online media is used to achieve public relations and advertising goals. It develops practical knowledge of the methods used to produce high quality online public relations and advertising communications. It engages students in current debates regarding social media, viral communications, and the use of mass to influence consumers, policy makers, media and public opinion. Students are encouraged to critically analyse and participate in key issues of the day.
    Assessment: Online campaign 50%, Oral & written conference 40%, Class Pariticpation 10%

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Some courses may require additional fees.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.

Please reference fall and spring course lists as not all courses are taught during both semesters.

Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.