Client Services in Advertising

The American College of Greece

Course Description

  • Course Name

    Client Services in Advertising

  • Host University

    The American College of Greece

  • Location

    Athens, Greece

  • Area of Study

    Advertising

  • Language Level

    Taught In English

  • Prerequisites

    WP 1010 Introduction to Academic Writing
    WP 1111 Integrated Academic Writing and Ethics
    CS 1070 Introduction to Information Systems

  • Course Level Recommendations

    Upper

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • US Credits

    3
  • Recommended U.S. Semester Credits
    3
  • Recommended U.S. Quarter Units
    4
  • Overview

    DESCRIPTION: 
    Managing account teams and client relationships. Liaising between an advertising firm and a client. Mastering advanced presentation advertising and creative strategies for different product categories to a range of client personality profiles.

    RATIONALE: 
    Students will learn the on-the-job components of client service management, client relationships, brand strategy from the agency point of view, research, and planning the brand communication mix. They will acquire the skills needed to liaise between clients and creative teams efforts.

    LEARNING OUTCOMES: 
    As a result of taking this course, the student should be able to:
    1. Demonstrate a detailed understanding of the nature and role of account planning and client services.
    2. Demonstrate knowledge and understanding of production processes and professional practices within the field of advertising.
    3. Demonstrate knowledge of the ethical and regulatory frameworks that affect client relationships.
    4. Create a comprehensive corporate presentation folder for an agency pitch.
    5. Conduct creative briefs for different product categories.
    6. Identify complex problems in a variety of client relationships.

    LEARNING AND TEACHING STRATEGY:
    - Interactive Learning (class discussions, role plays, group work, creative sessions)
    - Creative Briefings and Blueprints
    - Office Hours: Students are encouraged to make full use of the office hours of their instructor, where they can ask questions and go over lecture material.
    - Use of a Blackboard site, where instructors post lecture notes, assignment instructions, timely announcements, as well as additional resources.