Public Relations Techniques

The American College of Greece

Course Description

  • Course Name

    Public Relations Techniques

  • Host University

    The American College of Greece

  • Location

    Athens, Greece

  • Area of Study

    Public Relations

  • Language Level

    Taught In English

  • Prerequisites

    WP 1010 Introduction to Academic Writing
    WP 1111 Integrated Academic Writing and Ethics
    CN 2202 Writing for Mass Communication
    CN 2203 Fundamentals of Public Relations 

  • Course Level Recommendations

    Upper

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • US Credits

    3
  • Recommended U.S. Semester Credits
    3
  • Recommended U.S. Quarter Units
    4
  • Overview

    DESCRIPTION: 
    Communication in the public relations industry. Analysis of on-the-job situations, focusing on the techniques used to attain organizational goals. Practice in the production of print applications for target audiences and the use specific media channels.

    RATIONALE: 
    The course furthers students’ understanding of the elements of public relations campaigns and the role of public relations practitioners. It provides a functional approach to understanding the communication tactics and skills used in the creation of media kits used to build relationships with various internal and external publics.

    LEARNING OUTCOMES: 
    After taking this course students should be able to:
    1. Comprehend the organizational process for developing proposals for communication campaigns.
    2. Understand the role of the public relations practitioner as a manager and a technician.
    3. Understand apply the ethical and legal issues relevant to public relations.
    4. Demonstrate public relations-driven knowledge of communication concepts and apply a variety of public relations tactics and formats.
    5. Apply the writing skills needed to prepare a targeted media kit for a realworld organization or corporation.
    6. Distinguish the different approaches used to communicate to print and broadcast audiences.

    METHOD OF TEACHING AND LEARNING: 
    In congruence with the teaching and learning strategy of the college, the following tools are used:
    - Class lectures, interactive learning (the course bridges theory and practice, and it relies heavily on discussion) video presentations and case studies discussed in class.
    - Office Hours: Students are encouraged to make full use of the office hours of their instructor, where they can ask questions and go over lecture material.
    - Use of a Blackboard site, where instructors post lecture notes, assignment instructions, announcements and additional resources.