Applied Market Research

Dublin City University

Course Description

  • Course Name

    Applied Market Research

  • Host University

    Dublin City University

  • Location

    Dublin, Ireland

  • Area of Study

    Marketing

  • Language Level

    Taught In English

  • Course Level Recommendations

    Lower

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • ECTS Credits

    5
  • Recommended U.S. Semester Credits
    2
  • Recommended U.S. Quarter Units
    3
  • Overview

    Description
    To provide students with an understanding of the methods and techniques involved in Market Research. Students will become familiar with all stages of the Market Research process from initial problem definition through to presentation of final results.

    Learning Outcomes
    1. Discuss the role of market research within a business context
    2. Identify and describe different research approaches
    3. Develop a research plan
    4. Describe various qualitative research methods
    5. Design and administer a questionnaire
    6. analyse quantitative data
    7. Construct a research report and present research findings
    8. conduct a qualitative interview