Digital Marketing

Dublin City University

Course Description

  • Course Name

    Digital Marketing

  • Host University

    Dublin City University

  • Location

    Dublin, Ireland

  • Area of Study

    Marketing

  • Language Level

    Taught In English

  • Course Level Recommendations

    Upper

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • ECTS Credits

    5
  • Recommended U.S. Semester Credits
    2
  • Recommended U.S. Quarter Units
    3
  • Overview

    Description
    This module will develop students' knowledge of digital marketing, and allow them to develop tactical and strategic digital marketing strategies

    Learning Outcomes
    1. Develop tactical and strategic digital marketing plans;
    2. Analyse digital consumers and develop appropriate targeting strategies
    3. Appraise the role of search on the digital marketing mix and develop appropriate SEM strategies
    4. Develop a content marketing strategy and critically evaluate the role of CM in the digital marketing mix
    5. Create a social media plan identifying appropriate platforms for the target audience
    6. Critically evaluate current social media and identify emerging options in the social space
    7. Evaluate the political and ethical issues surrounding digital media