Innovation, Marketing & New Tech. Foresights

Dublin City University

Course Description

  • Course Name

    Innovation, Marketing & New Tech. Foresights

  • Host University

    Dublin City University

  • Location

    Dublin, Ireland

  • Area of Study

    Marketing

  • Language Level

    Taught In English

  • Course Level Recommendations

    Upper

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • ECTS Credits

    5
  • Recommended U.S. Semester Credits
    2
  • Recommended U.S. Quarter Units
    3
  • Overview

    Description
    This module aims to provide you with an opportunity to reflect on the experiences and reflections of innovators, researchers, marketers and entrepreneurs of foresight initiatives across a range of product-market and technological setting, and further research some market opportunities highlighted in their presentations. 

    Learning Outcomes
    1. Discuss the tools and techniques used by marketers to understanding what changes and developments may define and shape the future.
    2. Describe and discuss why organisations with a future orientation are how are better prepared to capitalise on the potential of the future and to reduce the risks and threats it may present.
    3. Discuss the finding of specific foresight reports undertaken across a range of technology/product/markets.
    4. Discuss some of the technologies and marketplace realities they are likely to meet in their first 5-8 years out of college.