Marketing Communications

University College Dublin

Course Description

  • Course Name

    Marketing Communications

  • Host University

    University College Dublin

  • Location

    Dublin, Ireland

  • Area of Study

    Communication, Marketing, Mass Communications

  • Language Level

    Taught In English

  • Course Level Recommendations

    Upper

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • ECTS Credits

    5
  • Recommended U.S. Semester Credits
    2
  • Recommended U.S. Quarter Units
    3
  • Overview

    This module aims to equip students with a general understanding of marketing communications from an industry, firm, and consumer perspective. The concept of "how advertising works" will be covered and focus will be given to how companies set objectives for marketing communication activities. Other topics covered include an exploration of the alternative marketing communications options available to companies, focusing specifically on the areas of - sales promotion, public relations, sponsorship, direct marketing and interactive media.

Course Disclaimer

Courses and course hours of instruction are subject to change.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.

ECTS (European Credit Transfer and Accumulation System) credits are converted to semester credits/quarter units differently among U.S. universities. Students should confirm the conversion scale used at their home university when determining credit transfer.

Please reference fall and spring course lists as not all courses are taught during both semesters.

Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.