Web Design & Analytics

University College Dublin

Course Description

  • Course Name

    Web Design & Analytics

  • Host University

    University College Dublin

  • Location

    Dublin, Ireland

  • Area of Study

    Business, Computer Info Systems

  • Language Level

    Taught In English

  • Course Level Recommendations

    Lower

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • ECTS Credits

    5
  • Recommended U.S. Semester Credits
    2
  • Recommended U.S. Quarter Units
    3
  • Overview

    Go beyond concepts and definitions to challenge prevalent thinking about the field and provide a guide to implementating a successful web site and web analytics strategy. The first part of the course includes designing and building a website. Students will learn the process of Web Design, and Creating/ Organising Content. The second part of the course is the study of Web Analytics. Students will track referral sources, improve web design/content and identify visitor preferences.The focus of the 2nd part of the course will be to move beyond clickstream analysis, and focus on qualitative data to gain more insights and techniques that will develop a customer-centric mindset without sacrificing a company's bottom line. Students will exam the pros and cons of data collection methodologies, and the key ingredients of a great experimentation and testing platforms. Students will examine:- Tracking, Traffic Source Analysis, Lead Generation Metrics, Branding Metrics and Keyword Analysis); - Reporting: (Visitors, Traffic, Content); and - Optimising Websites (Targeting marketing campaigns around location, site, time of day, keyword position and tips).This module includes a practical component, which requires the student to be equipped with an appropriate laptop.

Course Disclaimer

Courses and course hours of instruction are subject to change.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.

ECTS (European Credit Transfer and Accumulation System) credits are converted to semester credits/quarter units differently among U.S. universities. Students should confirm the conversion scale used at their home university when determining credit transfer.

Please reference fall and spring course lists as not all courses are taught during both semesters.

Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.