Broadening: Social Media for Social Good

University of Limerick

Course Description

  • Course Name

    Broadening: Social Media for Social Good

  • Host University

    University of Limerick

  • Location

    Limerick, Ireland

  • Area of Study

    Social Media

  • Language Level

    Taught In English

  • Course Level Recommendations

    Lower

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • ECTS Credits

    6
  • Recommended U.S. Semester Credits
    3
  • Recommended U.S. Quarter Units
    4
  • Overview

    Rationale and Purpose of the Module: This module takes undergraduate students from as wide a range of programmes as possible, places them in groups mixed by discipline, age, culture, experience etc., and gets them working on questions of social responsibility and ethical practice, using social media techniques. They connect to self-selecting social entrepreneurs and non-profit groups and work in partnership with them to develop a social media strategy which will enhance their overall effectiveness. This module is designed to engage students in five ways for the wider social good. The idea is to get them working in a highly-interactive and self-driven way (1) with each other across the university; (2) with theory and practice around ethics and responsibility; (3) with new and evolving mobile technology; (4) with creative techniques (using social media and 'gamification' elements); and (5) with social entrepreneurs, not-for-profit organisations and communities. The module will address goals one and four of the University's Strategic Plan, Pioneering and Connected by enhancing the student experience and increasing useful engagement with the community. The module is proposed as a cross-disciplinary UL broadening module. The design team is: Gabriela Avram, CSIS, Science & Engineering; Sheila Killian, Accounting & Finance, KBS; John Lannon, Management & Marketing, KBS; Liam Murray, LLCC, Arts, Humanities and Social Sciences; additional input from James Corbett, Social Entrepreneur

    Syllabus: The 'Social Media for Social Good' module allows students to develop both practical skills and a good theoretical grounding in the relevant fields. Students will gain a grounding in stakeholder theory, business ethics, corporate social responsibility and social entrepreneurship. They will learn practical skills in the application of social media, as well as their sociological and psychological contexts. They will engage with a social entrepreneur or community/voluntary group external to the university, and working in groups, apply 
    what they have learned to develop for them a social media strategy. The module is suitable for first and second year students from all disciplines and courses. Note, however, that in the first pilot year intake will be restricted to first year students only.

Course Disclaimer

Courses and course hours of instruction are subject to change.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.

ECTS (European Credit Transfer and Accumulation System) credits are converted to semester credits/quarter units differently among U.S. universities. Students should confirm the conversion scale used at their home university when determining credit transfer.

Please reference fall and spring course lists as not all courses are taught during both semesters.

Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.