Introduction to Art Direction

Florence University of the Arts and Apicius International School of Hospitality

Course Description

  • Course Name

    Introduction to Art Direction

  • Host University

    Florence University of the Arts and Apicius International School of Hospitality

  • Location

    Florence, Italy

  • Area of Study

    Visual Communications

  • Language Level

    Taught In English

  • Prerequisites

    Visual Communication Design Fundamentals Studio I, Introduction to Digital Graphic Illustration, or equivalent. Unofficial transcript submission required.

    Hours & Credits

  • Credits

    3
  • Recommended U.S. Semester Credits
    3
  • Recommended U.S. Quarter Units
    4
  • Overview

    This course focuses on the creation of projects in advertising campaigns from the initial research and creative strategy to the final execution of a comprehensive commercial project. Students will learn the principles of art direction and layout as well as the marketing aspects of an advertising campaign, working with a copywriter, learning techniques for idea visualization, and structuring the campaign to the requirements of the client.

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Some courses may require additional fees.