E-Marketing for Hospitality Industry

Florence University of the Arts and Apicius International School of Hospitality

Course Description

  • Course Name

    E-Marketing for Hospitality Industry

  • Host University

    Florence University of the Arts and Apicius International School of Hospitality

  • Location

    Florence, Italy

  • Area of Study

    Hospitality and Tourism Management, Marketing

  • Language Level

    Taught In English

  • Prerequisites

    Hospitality Marketing or equivalent

  • Course Level Recommendations

    Upper

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Recommended U.S. Semester Credits
    3
  • Recommended U.S. Quarter Units
    4
  • Overview

    An in-depth study of Internet Web site hosting for tourism managers, including a detailed examination of the current practices of on-line tourism marketing and tourism destination management systems. Covered topics include advanced course investigating sales tactics and procedures used in hospitality sales environment, the practical application role plays and skills practice, and planning and managing e-commerce for hospitality global distribution systems including major opportunities, limitations, issues and risks from managerial perspectives.

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Some courses may require additional fees.

Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations