Television, Advertising, Music: the Italian Approach to the Media
Università Cattolica del Sacro Cuore
Area of Study
Advertising, Communication, Italian Culture, Media Studies, Radio/Television/Film, Sociology
Taught In English
Course Level Recommendations
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
Recommended U.S. Semester Credits3
Recommended U.S. Quarter Units4
Hours & Credits
OverviewTelevision, advertising and music have had and still have great influence on everyday?s life, habits and behaviour in Italy. Since its beginning in 1954, television moulded popular culture; in the ?80s advertising proposed a new lifestyle for a generation and music provided the ever changing sound track for young and adults. The course will focus on these three different industries that will be studied and analyzed both from the point of view of history and theory and from a practical and productive one. In-class lectures and visit to a television production studio, an ad agency and meetings with professionals will enable students to understand the basic skills and the Italian peculiarities in using the analyzed media.
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