Marketing Research

University of Glasgow

Course Description

  • Course Name

    Marketing Research

  • Host University

    University of Glasgow

  • Location

    Glasgow, Scotland

  • Area of Study

    Management Science, Marketing

  • Language Level

    Taught In English

  • Course Level Recommendations

    Upper

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Scotcat Credits

    15
  • Recommended U.S. Semester Credits
    3.75
  • Recommended U.S. Quarter Units
    6
  • Overview

    Course description

    This course highlights the applications of marketing research within an organisation and provides coverage of a range of marketing research methods used in social research and by business practitioners. The course aims to adopt a critical perspective on marketing research issues; it emphasises the problems and deficiencies of research techniques and the information they provide; and, students will develop practical skills and techniques to enable them to conduct and manage the research process

    Learning and teaching methods

    20 hours of lectures (10 x 2 hours)

    Assessment

    An assignment comprising several pieces of work in a project portfolio format (100%)

Course Disclaimer

Courses and course hours of instruction are subject to change.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.

ECTS (European Credit Transfer and Accumulation System) credits are converted to semester credits/quarter units differently among U.S. universities. Students should confirm the conversion scale used at their home university when determining credit transfer.

Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.