Entrepreneurship and New Venture Creation

Universidad Autónoma de Barcelona

Course Description

  • Course Name

    Entrepreneurship and New Venture Creation

  • Host University

    Universidad Autónoma de Barcelona

  • Location

    Barcelona, Spain

  • Area of Study

    Business, Business Administration, Business Management, Entrepreneurial Management

  • Language Level

    Taught In English

    Hours & Credits

  • Contact Hours

    45
  • Recommended U.S. Semester Credits
    3
  • Recommended U.S. Quarter Units
    4
  • Overview

    OVERVIEW

    The purpose of this course is to explore business creation and growth as a multidimensional phenomenon in both independent and corporate (intrapreneurship) settings. By linking theory and practice the course aims to provide students an entrepreneurial perspective and a hands-on experience in the development of new business ventures.

    The course has the following main learning objectives:

    •  build the skills, framework and knowledge in entrepreneurship and new venture creation in order to acquire the knowledge and spirit for venturing;
    •  set the context for entrepreneurship and understand the role and importance of the small to medium sized enterprises in the economic and social development of countries and regions;
    •  gain knowledge on the characteristics of entrepreneurs and the entrepreneurial process;
    •   understand the importance of the planning process and learn how to develop, write and present an effective business plan for a new venture.

     

    REQUIREMENTS

    All classes are taught in English, so one fundamental requirement is the control of the English Language.

     

    CONTENTS

    The focus of the course is the development of a plan for a new venture. To this end, during the first week, the class will divide into teams of up to 3 persons. Each team member should provide the group with at least one idea for a new business. During the brainstorming session, each team will select one idea it believes would result in the most viable business. The selected idea will be the team’s New Venture Proposal for which a comprehensive Business Development Plan will be prepared and presented. Classes will be conducted in seminar format promoting student’s participation. Being the aim of the lectures to cover the subjects described in the “Course Outline” section both from a practical and theoretical perspective, the course divides into theoretical lectures and tutorials. These two formats will alternate during the week that is each theoretical lecture will be followed by tutorials. The tutorials represent practical applications of the knowledge acquired in the weekly lectures, through case-studies and/or business idea and plan development.

    COURSE OUTLINE

    Part 1: Decision to Become an Entrepreneur

    • Chapter 1: Introduction to Entrepreneurship

    Part 2: Developing Successful Business Ideas

    • Chapter 2: Recognizing Opportunities and Generating Ideas
    • Chapter 3: Feasibility Analysis
    • Chapter 4: Writing a Business Plan
    • Chapter 5: Industry and Competitor Analysis
    • Chapter 6: Developing an Effective Business Model

    Part 3: Moving from an Idea to an Entrepreneurial Firm

    • Chapter 7: Preparing the Proper Ethical and Legal Foundation
    • Chapter 8: Assessing a New Venture’s Financial Strength and Viability
    • Chapter 9: Building a New-Venture Team
    • Chapter 10: Getting Financing or Funding

    Part 4: Managing and Growing an Entrepreneurial Firm

    • Chapter 11: Unique Marketing Issues
    • Chapter 12: The Importance of Intellectual Property
    • Chapter 13: Preparing for and Evaluating the Challenges of Growth
    • Chapter 14: Strategies for Firm Growth
    • Chapter 15: Franchising