Political Marketing

Universidad Pompeu Fabra

Course Description

  • Course Name

    Political Marketing

  • Host University

    Universidad Pompeu Fabra

  • Location

    Barcelona, Spain

  • Area of Study

    Business, International Business, International Marketing, Marketing

  • Language Level

    Taught In English

    Hours & Credits

  • Contact Hours

    45
  • Recommended U.S. Semester Credits
    3
  • Recommended U.S. Quarter Units
    4
  • Overview

    This course aims at understanding the contexts in which political brands are being modelled in
    contemporary world. The dynamics of political brands can no longer be understood solely from a
    communication perspective, a marketing approach or a political science perspective. Concepts such as
    political star-system, celebrity politicians, political show business or media performance are well
    settled in specialized practices and academic research and also become an interesting field for the
    emergence of new professions.

Course Disclaimer

Please note that there are no beginning level Spanish courses offered in this program.

Courses and course hours of instruction are subject to change.