International Expansion (GNMI)
Universidad Pompeu Fabra
Area of Study
Business, Business Administration, International Business
Taught In English
Recommended U.S. Semester Credits2
Recommended U.S. Quarter Units3
Hours & Credits
This course focuses on corporate international expansion models, expansion phases and alternatives for small and medium-sized companies, and the experience of success.
Course competencies include: Be able to understand the different alternatives available to a company for introducing its products/services in different countries.
Presentation of the course:
Multinationals and small and medium companies need to expand to international markets. Selling abroad was an option in the past, but today it is mandatory for a firm to sell to international markets if it wants to survive and grow in a sustainable way.
Managers must face several challenges when deciding how to gain international markets, and decisions taken at the beginning of an export process willl determine the future success or failure of a company willing to go abroad.
International Expansion focuses in the entry strategies to international markets. We will study what are the steps we need to take, as managers, to make sure that our presence abroad is succesful and sustanaible.
We will analyze what are the best options for companies to go abroad. We will see options for small and big firms. We will cover what are the challenges, opportunities and risks that managers face in difficult environments: from the small exporters that seek an agent or distributor, to the big multinationals that need to avoid risks when investing abroad.
Competences to be achieved in the course:
G.I.1. Ability to search, analyse, assess and summarise information.
G.I.2. Ability to relate concepts and knowledge from different areas.
G.I.3. Ability to organise and plan.
G.I.4. Ability to tackle and solve problems.
G.I.5. Ability to take decisions in complex and changing environments.
G.I.8. Oral and written competence in communicating in English.
General personal competences
G.P.1. Ability to adapt, lead and work in a group that is multicultural, interdisciplinary, competitive, changing and complex in nature.
G.P.3. Moral commitment and ethical sense.
Generic systemic competences
G.S.2. Ability to observe.
G.S.3. Ability to think globally.
G.S.4. Entrepreneurial capability.
Competences for applicability
G.A.1. Ability to apply acquired knowledge and skills.
G.A.2. Ability to use quantitative criteria and qualitative insights when taking decisions.
G.A.3. Ability to search and exploit
E.D.11. Introduce the basic marketing tools and capacitate for planning commercial strategies.
E.P.1. Ability to understand the decisions taken by economic agents and their interaction in the markets.
E.P.5. Ability to take strategic managerial decisions whilst taking into account the economic, cultural, social and political determinants specific to a particular area.
E.P.10. Ability to search, interpret and assess information available in an international environment in order to define target markets, according to the type of company and product.
E.P.11. Ability to analyse a foreign market and define product implementation strategies.
E.P.17. Ability to express and understand spoken and written communication in English at an advanced level in the international business environment.
The above competences interrelate with the basic competences set out in Royal Decree 1393/2007, namely:
a. competence to comprehend knowledge, on the basis of general secondary education
b. competence to apply knowledge to day-to-day work in international management or marketing, in particular, ability to develop and defend arguments and to solve problems
c. competence to gather and interpret relevant data, enabling the development of critical judgements on the economic and social reality
d. competence to communicate and transmit information (ideas, problems, solutions) to a specialised and non-specialised public
e. competence to develop learning activities in a relatively autonomous manner.
In order to establish a correspondence between the basic competences and those developed in the degree, these are grouped according to two criteria. Thus, the competences developed in the subject are structured into those that are seen as a development or specification of basic competences and those that define the professional profile of the graduate, with respect to general and specific competences.
Unit 1: Going International
Unit 2: Exports: Initial Stages
Unit 3: Exporting through agents
Unit 4: Exporting through distributors
Unit 5: Entering in other markets in cooperation with other companies
Unit 6: Investing abroad
Unit 7: Countertrade
Please note that there are no beginning level Spanish courses offered in this program.
Courses and course hours of instruction are subject to change.