Consumer Behavior (IBP)
Universidad Pompeu Fabra
Area of Study
Behavioral Science, Business
Taught In English
Recommended U.S. Semester Credits3
Recommended U.S. Quarter Units4
Hours & Credits
Perception, memory, motivation and personality and their marketing applications in the contexts of product awareness, product recall, and product attitude formation. Decision-making models and influence techniques and marketing applications in the contexts of product choice and brand loyalty.
Please note that there are no beginning level Spanish courses offered in this program.
Courses and course hours of instruction are subject to change.