Universidad Pompeu Fabra
Area of Study
Business, International Business, International Marketing, Marketing
Taught In English
Recommended U.S. Semester Credits3
Recommended U.S. Quarter Units4
Hours & Credits
This course aims at understanding the contexts in which political brands are being modelled in
contemporary world. The dynamics of political brands can no longer be understood solely from a
communication perspective, a marketing approach or a political science perspective. Concepts such as
political star-system, celebrity politicians, political show business or media performance are well
settled in specialized practices and academic research and also become an interesting field for the
emergence of new professions.
Please note that there are no beginning level Spanish courses offered in this program.
Courses and course hours of instruction are subject to change.