Consumer Behavior (IBP)
Universidad Pompeu Fabra
Area of Study
Behavioral Science, Business
Taught In English
Recommended U.S. Semester Credits3
Recommended U.S. Quarter Units4
Hours & Credits
Perception, memory, motivation and personality and their marketing applications in the contexts of product awareness, product recall, and product attitude formation. Decision-making models and influence techniques and marketing applications in the contexts of product choice and brand loyalty.
Courses and course hours of instruction are subject to change.