Consumer Behavior (IBP)

Universidad Pompeu Fabra

Course Description

  • Course Name

    Consumer Behavior (IBP)

  • Host University

    Universidad Pompeu Fabra

  • Location

    Barcelona, Spain

  • Area of Study

    Behavioral Science, Business

  • Language Level

    Taught In English

    Hours & Credits

  • Contact Hours

    45
  • Recommended U.S. Semester Credits
    3
  • Recommended U.S. Quarter Units
    4
  • Overview

    Perception, memory, motivation and personality and their marketing applications in the contexts of product awareness, product recall, and product attitude formation. Decision-making models and influence techniques and marketing applications in the contexts of product choice and brand loyalty.

Course Disclaimer

Courses and course hours of instruction are subject to change.