Strategic Brand Management (IBP)

Universidad Pompeu Fabra

Course Description

  • Course Name

    Strategic Brand Management (IBP)

  • Host University

    Universidad Pompeu Fabra

  • Location

    Barcelona, Spain

  • Area of Study

    Business, International Marketing, Marketing

  • Language Level

    Taught In English

    Hours & Credits

  • Contact Hours

    45
  • Recommended U.S. Semester Credits
    3
  • Recommended U.S. Quarter Units
    4
  • Overview

    The strategic role of branding. Designing an effective brand strategy. Developing a brand value
    proposition that engages customers. Brand architecture and dynamics (brand porfolios, brand
    repositioning brand extensions and cobranding). Building lifestyle and premium brands. Brand ethics
    and social responsibility.Building enduring brands in competitive markets and creation of market
    value. Developing managerial perspective regarding strategic brand management in a global
    framework.
    Advised Prerequisite: Marketing management

Course Disclaimer

Courses and course hours of instruction are subject to change.