Design Laboratory III: Service and Experience Design
Universidad de Deusto - Bilbao
Area of Study
Taught In English
Recommended U.S. Semester Credits3
Recommended U.S. Quarter Units6
Hours & Credits
After the industrial revolution, current markets have evolved from the urge of getting
manufactured products and services into delivering meaningful experiences. Accordingly,
industrial design also needs to adapt itself regarding manufacturing processes but more
importantly making experiences the final outcome of the design process. In order to do so, this
course offers an introduction to the new paradigm both theoretically and in terms of design
Design meaningful experiences through products and services:
- Identify and design meaningful experiences.
- Explore the user and their needs using different User Research techniques and methods.
- Prototype experiences, assess their quality and measure the level of inclusion of the product or
service(s) that enable them.
TOPIC 1: Introduction: Experience and Experience Design.
TOPIC 2: Theoretical basis. People Centered Design, Design for All & Experience Design.
TOPIC 3: Inclusive Experience Design methodology. Phases. Use. Experience Canvas Model &
TOPIC 4: Universal psychological needs and their application in design.
TOPIC 5: User Research techniques for Design.
TOPIC 6: Experience evaluation. Experience prototyping methods. Experience evaluation
TOPIC 7: Other perspectives for experience design: Design for Wellbeing.
Topics will be explained in the classroom through lectures combining theory and practice.
Those lectures will cover the most important concepts of each topic and show how to solve
On one hand, students will develop the topics through different assignments that the teacher will
propose. In order to do so, the student will have online access to bibliography and necessary
resources via the online platform Alud. While working outside class, students will compile
doubts and questions that will be shared and solved in class with the rest of classmates.
Aforementioned exercises will be delivered via Alud in specific dates and evaluated.
On the other hand, an additional project will cover the different activities and competences that
have been carried out in class, partly in lecture hours and partly outside the class hours.
In order to support the learning process of the students, the lecturer will be available for
personal advice and mentoring according to a schedule.
- Class exercises related to experience design. Those exercises are worth 20% of the final
grade. Depending on the characteristics of each exercise, they can be handed in the
same day of the lecture or finished outside lecture hours.
- Individual and/or group assignments. Assignments are worth 20% of the final grade.
- Project. This project is worth 30% of the final grade.
- Final exam: 30%
Bibliography and additional resources will be available at the Alud platform
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.
Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.