Sports Management: European Football

Universidad de Deusto - Bilbao

Course Description

  • Course Name

    Sports Management: European Football

  • Host University

    Universidad de Deusto - Bilbao

  • Location

    Bilbao, Spain

  • Area of Study

    Sports Management

  • Language Level

    Taught In English

    Hours & Credits

  • Contact Hours

    45
  • Recommended U.S. Semester Credits
    3
  • Recommended U.S. Quarter Units
    5
  • Overview

    DESCRIPTION AND GOALS
    The course examines the sport management system of European football (soccer). The main goal is that students become familiar with the basic characteristics of the management of a professional football club. In order to do so, different areas of management are explored, together with the main tasks that underlie each one of them.

    Real Madrid, F.C. Barcelona, Manchester United or Bayern Munich are perhaps the clearest examples of successful models of sports management, although there are also others closer to home such as Athletic Bilbao, which will also be examined during the course.

    An essential element around which everything is structured is that football is a game. Practical activities outside the classroom will be organized with this in mind.

    PREREQUISITES
    No previous experience or qualifications in soccer required.

    CONTENT

    1. INTRODUCTION
    2. FINANCIAL REALITY
    3. FINANCING AND SPONSORSHIP
    4. MARKETING AND COMMUNICATION
    5. SPORTS MANAGEMENT
    6. FROM EUROPE TO THE WORLD
    7. INNOVATION AND ENTREPRENEURSHIP
    8. CASE STUDY: ATHLETIC BILBAO
    9. METHODOLOGY OF FOOTBALL TRAINING

    FIELD TRIPS
    One of the consolidated activities is developed under the structure of the professional football club of La Liga, Real Sociedad (1909). In this fundamental part of the class, students will have the opportunity to know the training facilities of the Real Sociedad (Zubieta XXI), its different professionals, its competition stadium (Anoeta 1993 and 2019) and those details that are hardly understandable sitting in the classroom.

    Another key point in this process will have to do with the analysis of the Athletic Club de Bilbao phenomenon. In addition to trying to disengage its particularities through its history, culture and figures, students will have the opportunity to recognize and visit the stadium San Mamés (2014), one of the most important sports venues in Europe at an architectural, technical and aesthetic level.

    METHODOLOGY
    The course will combine lectures with activities that require the active participation of the students. Debates, oral presentations and group tasks will play an important part. For the practical aspects of football, there will be visits to key sports facilities in the area, and technical sessions in the field.

    ASSESSMENT
    -Participation: 10%
    -Assignments: 10%
    -Football Practice: 20%
    -Group Project: 30%
    -Final Exam: 30%

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.

Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.