International Marketing

Universidad Antonio de Nebrija

Course Description

  • Course Name

    International Marketing

  • Host University

    Universidad Antonio de Nebrija

  • Location

    Madrid, Spain

  • Area of Study

    Business, International Marketing, Marketing

  • Language Level

    Taught In English

    Hours & Credits

  • Contact Hours

    45
  • Recommended U.S. Semester Credits
    3
  • Recommended U.S. Quarter Units
    4
  • Overview

    COURSE OBJECTIVES :

    The primary objective of this course is to expose you to issues involved in International Marketing. In consideration of the many miles we have all travelled, there will be a greater emphasis on the International aspects, rather than on the Marketing ones. In this course, we will look at general examples and frameworks of International Marketing through the text, lecture, and discussion.

    EVALUATION

    The final grade consists of three parts: class participation, homework and exams. Attendance is COMPULSARY. Any absence will affect negatively students? final grade. Students need to do their homework and review the contents at home in order to enable active class participation.

    33% attendance and active participation in class.

    33% daily work done in class.

    34% exams: From the mid-term and final exam. (The mid-term test will basically familiarize you with the characteristic of the final exam).

    The final grade will be the average among the daily work, participation and the exams.

    This is an outline of my basic expectations and grading criteria. Please note that as
    Instructor I reserve the right to modify this syllabus and schedule as deemed necessary.

    Be aware:

    Plagiarism is copying another?s work or ideas. This includes sections of books or articles, another student?s work or text from the internet etc, without giving credit where credit is due (footnotes, bibliography).

    Adding your name to group work in which you have not participated or letting a student who has not participated add his/her name to work is also considered as an offence and will lead to academic consequences for all involved.

    IMPORTANT!

    Class attendance is COMPULSARY.
    Any unjustified absences will NEGATIVELY affect the final grade.

    COURSE CONTENT

    From the Mainspring of Marketing to International Marketing

    The Environment of International Marketing

    Cultural Historical Geographical & Political Basis of Markets

    Style and Business Systems

    The International Legal Setting

    Emerging Markets, Market Regions and Market Groups

    Marketing Research

    Planning and Organization

    Products and Services for Consumers & Businesses International Marketing Channels of Distribution Exporting and Importing
    Communications International Advertising and Merchandising

    Selling and International Sales Management

    Global Marketing Strategies International Pricing. International Marketing Cases

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations