The International Business of Sports

ISA Study Center with Universidad Internacional Menéndez Pelayo-Sevilla

Course Description

  • Course Name

    The International Business of Sports

    Course Closed
  • Host University

    ISA Study Center with Universidad Internacional Menéndez Pelayo-Sevilla

  • Location

    Seville, Spain

  • Area of Study

    Business, Business Administration, Sports Management

  • Language Level

    Taught In English

    Hours & Credits

  • Contact Hours

    45
  • Recommended U.S. Semester Credits
    3
  • Recommended U.S. Quarter Units
    4
  • Overview

    The main objective of the course is to introduce Sport Management through an interdisciplinary approach that enters the area from the perspective of business, management, sociology and psychology. This course explains in the most experiential manner possible the process of professionalization and commercialization as well as the uniqueness of managing athletes. Classes will be lecture-based, but active learning and participation will be encourages through weekly cases, field trips and the possibility of a part time internship.

    Learning outcomes:

    • Reflect about the process that take place to convert a sport activity into a sport business.
    • Be able to interpret ow political, economic, and/or geographic factors influence components of the sport culture in Europe and the US.
    • Identify the business factors that are relevant to sport management.
    • Analyze best ethical practices.

    Course content:

    Introductory unit: Principles of Management.

    Unit 1: Cross cultural comparisons of the role of sports in countries. The role of the State in Sport.The university-level competition.

    Unit 2: Human resource management in sport. Positive Psychology applied to Sports. Motivation, Leadership and dealing with stress.

    Unit 3: Managing Sports Organizations. Business functions applied to sport.

    - Sport Marketing
    - Finance in Sport
    - Sport event management

    UNIT 4: Sport and technology.

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations