The International Business of SportsCourse Closed
ISA Study Center with Universidad Internacional Menéndez Pelayo-Sevilla
Area of Study
Business, Business Administration, Sports Management
Taught In English
Recommended U.S. Semester Credits3
Recommended U.S. Quarter Units4
Hours & Credits
The main objective of the course is to introduce Sport Management through an interdisciplinary approach that enters the area from the perspective of business, management, sociology and psychology. This course explains in the most experiential manner possible the process of professionalization and commercialization as well as the uniqueness of managing athletes. Classes will be lecture-based, but active learning and participation will be encourages through weekly cases, field trips and the possibility of a part time internship.
- Reflect about the process that take place to convert a sport activity into a sport business.
- Be able to interpret ow political, economic, and/or geographic factors influence components of the sport culture in Europe and the US.
- Identify the business factors that are relevant to sport management.
- Analyze best ethical practices.
Introductory unit: Principles of Management.
Unit 1: Cross cultural comparisons of the role of sports in countries. The role of the State in Sport.The university-level competition.
Unit 2: Human resource management in sport. Positive Psychology applied to Sports. Motivation, Leadership and dealing with stress.
Unit 3: Managing Sports Organizations. Business functions applied to sport.
- Sport Marketing
- Finance in Sport
- Sport event management
UNIT 4: Sport and technology.
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations