Social Media and Online Communication (in English)

ISA Study Center with Universidad Internacional Menéndez Pelayo-Sevilla

Course Description

  • Course Name

    Social Media and Online Communication (in English)

    Course Closed
  • Host University

    ISA Study Center with Universidad Internacional Menéndez Pelayo-Sevilla

  • Location

    Seville, Spain

  • Area of Study

    Communication, Computer Info Systems, Information Technologies, Marketing, Mass Communications, Telecommunications

  • Language Level

    Taught In English

  • Course Level Recommendations


    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Contact Hours

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview

    Social networks have represented a revolution over the past few years, a space where companies and users meet and interact. Nowadays, market is also a topic in online conversations. Companies are offering spaces where their users can express their opinion about the products and about the company itself. Interaction has become an essential part of the transparent image of the company. Listening to and responding to users is a crucial part of this process. Social networks are gaining more and more ground and developing a proper strategy, encouraging participation, responding appropriately and spreading a positive opinion can place our company ahead of our competitors.

    This course will consist of an introduction to social networks, the definition of social network, their problems and dangers. Main social networks and their practical applications. The Community Manager, his work as a motivator and mediator between the company and the users. Crisis resolution and mistakes to avoid.

    After working with social networks, students will design and present practical examples at the end of the course. Individually, they will explain in class the best way to run a social network for different kinds of companies. Students will have to adapt and justify their profiles in the social network in order to be as successful as possible and make known the company they are working for. The course will also include the visits of professionals in this field.


    Learning outcomes:

    be related with the most important and used social networks and the best way to act in each one in case they need to work anytime as a Community Manager in a company or they need to begin a social media project in a little business or a big company.

    know the last tendences in SEO positioning

    be familiar with the key words to use in the search engines

    be able to position a company in the first position in search engines

    react accordingly when facing all kind of situation in diverse social networks based on business?

    apply Customer Service Orientation to the social networks based on business? practices

    understanding the importance of culture in the behavior of individuals and how this is reflected in the social networks

    be aware of the latest programs and tools in this field





    Unit 1 - What does the web 2.0 entails? What is a social network?


    Unit 2 ? Benefits and risks of social networks.


    Unit 3 - Main social networks and practical applications. Facebook, Twitter, Youtube, Blogs, Linkedin, Pinterest, Foursquare, Instagram. The importance of the blog as a social media project. Introduction to the SEO. Other social networks. Advertising and its impact in social networks.


    Unit 4 - The Community Manager. The social media plan. Tasks and responsibilities.


    Unit 5 - The online corporate reputation.


    Unit 6 - New social tools to take into account.



    Bibliography: Compiled by lecturer


    Course Evaluation:


    20% Tasks and attendance

    40% Final exam

    30% Projects

    10% Subjective evaluation


    Final letter grades will be assigned using the following scale, expressed in terms of the percentage of total possible points earned:


    10 = Matrícula de honor

    9 ? 9,9 = Sobresaliente

    7 ? 8,9 = Notable

    5 ? 6,9 = Aprobado

    0 ? 4,9 = Suspenso

    Attending the course but not taking the exams = No presentado

    Missing class more than permitted = No asistencia


    Class Attendance:class attendance is obligatory, it is checked every class day and it is reflected in the course attendance sheet that is sent to the University.

    An 85% of attendance is required for the successful completion of the course. Not missing any class will be considered positively.

    If a student exceeds this limit, the grade in the transcript for this subject could appear as ?not attended course?.


    Justified absences: Medical Certificates: certificates will be considered only if issued by a physician (not notes from the family explaining the student absence). The certificates must include the exact dates for which a student should be excused for having missed classes.


    English expression

    The students should express themselves -both orally and in writing- in good formal English. Particularly in the written partials and quizes, as well as the presentations, good academic writing is essential. Bad, sloppy academic writing (misspellings, deficient syntax, etc.) will be penalized.


    Auditors: Courses cannot be taken as auditors, thus attendance is possible only for students enrolled in a specific class.


    Tardiness: It is expected that students arrive to class on time and that they return directly to class after any given break. Arriving 10 minutes late (or more) and/or early class departures are considered unexcused absences and will be taken into account as half absence.


    Class Protocol: Students are required to be involved in class activities. They are expected to show their preparation by participating in discussions, by asking relevant questions, being critical and analytical with the contents presented in class as well as by sharing their ideas and opinions. In class the student is required to maintain a polite demeanor always and under every circumstance. Students are asked not to eat in class and to put their cell phones on silence. With the exception being for class presentations, laptops are not to be used in class.


    Special Accommodations:Students with special needs who require reasonable modifications, special assistance or accommodations in this course (either for properly following-up classes, to take exams, etc.) should direct their request to Academic Coordination during the first week of the course.





Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations