Consumer Science for Online Commerce

Vrije Universiteit Amsterdam

Course Description

  • Course Name

    Consumer Science for Online Commerce

  • Host University

    Vrije Universiteit Amsterdam

  • Location

    Amsterdam, The Netherlands

  • Area of Study

    Business

  • Language Level

    Taught In English

  • Course Level Recommendations

    Upper

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • ECTS Credits

    6
  • Recommended U.S. Semester Credits
    3
  • Recommended U.S. Quarter Units
    4
  • Overview

    COURSE OBJECTIVE
    ACADEMIC AND RESEARCH SKILLS – STUDENTS CAN CONDUCT A BASIC INTERNATIONAL RESEARCH PROJECT FROM START TO FINISH

    ACADEMIC SKILLS (THREE AS)
    After successfully completing this course, the student
    • can analyze and demonstrate an understanding of problems from different perspectives (Analysis)
    • is able to recognize fundamental structures and to leave out irrelevant information (Abstraction)
    • is able to put forward well-founded, substantiated points of view, both in spoken and written format (Argumentation)

    BRIDGING THEORY AND PRACTICE
    KNOWLEDGE: Demonstrates theoretical and empirical knowledge concerning the relevant areas in international business administration

    After successfully completing this course, the student:
    • can explain advanced theories, models and concepts of consumer science in online commerce
    • is able to relate, contrast, and compare connections between theories, models, and concepts

    Bridging theory and practice:
    • applying theoretical knowledge in a specific business situation
    • experience real-life business problems

    APPLICATION: Can propose a solution to an international real-life business problem by applying relevant theories and methodologies.
    After successfully completing this course, the student:
    • Is able to provide practical solutions to a case by applying theory from consumer science and online commerce

    SOCIAL SKILLS – STUDENTS ARE ABLE TO EFFECTIVELY MANAGE DIFFERENT PROFESSIONAL ROLES IN A CROSS-CULTURAL ENVIRONMENT

    After successfully completing this course, the student:
    • is able to present (both orally and in writing) on basic/substantive aspects of consumer science for online commerce
    • has a thorough understanding of roles and needs of different types of stakeholders, in this case the customer versus the firm
    • can work well in a team and reflect on his/her own role in the team

    COURSE CONTENT
    The Internet and digital media have transformed marketing and business since the first website went live a long time ago. More than 20 years later over one billion people around the globe regularly use the web to find products, entertainment and soulmates. Consumer behavior and the way companies market to both consumers and businesses have changed dramatically. To succeed in the future, organizations will need marketers, strategists and agencies with up-to-date knowledge about the digital consumer and his or her behavior. Digital marketing is an exciting area to be involved in, since it poses many new opportunities and challenges yearly, monthly and even daily. Innovation is a given with the continuous introduction of new technologies, new business models and new communication approaches. How consumers deal with these changes and apply them to their personal lives becomes more important for marketers to understand.

    In this course you are inspired and challenged to discover the possibilities and consumer response to digital developments. Typically, topics may evolve around issues such as: (online) customer journeys; different phases and touch points in the journey; contextual influences (assortments, web design, product presentation); social interactions (social media, online reviews); and mobile commerce.

    The classes are highly interactive. This means, that it will require a high degree of participation and preparation from the students.

    TEAHCING METHODS
    Lectures Tutorials

    TYPE OF ASSESSMENT
    Assignment – Individual assessment
    Group project assignment – Group assessment
    Group and in-Class participation – Individual assessment

    RECOMMENDED BACKGROUND KNOWLEDGE
    A basic understanding of marketing principles and business-related courses

Course Disclaimer

Courses and course hours of instruction are subject to change.

Some courses may require additional fees.