Introduction to E-Business and Online Commerce

Vrije Universiteit Amsterdam

Course Description

  • Course Name

    Introduction to E-Business and Online Commerce

  • Host University

    Vrije Universiteit Amsterdam

  • Location

    Amsterdam, The Netherlands

  • Area of Study

    Business

  • Language Level

    Taught In English

  • Course Level Recommendations

    Upper

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • ECTS Credits

    6
  • Recommended U.S. Semester Credits
    3
  • Recommended U.S. Quarter Units
    4
  • Overview

    COURSE OBJECTIVE
    KNOWLEDGE: Demonstrates theoretical and empirical knowledge concerning the relevant areas in international business administration
    After successfully completing this course, the student:
    • can explain current E-business practices, developments and challenges.
    • can explain relevant E‐business theory from the fields of information systems, economics, computer science, and logistics

    APPLICATION: Can propose a solution to an international real-life business problem by applying relevant theories and methodologies.
    After successfully completing this course, the student:
    • can apply this theory to E‐business (decision) challenges.
    • can explain the impact of E‐business on business practices and the development of new business models.

    COURSE CONTENT
    Introduction

    • Introduction to digital business and e-commerce
    • Marketplace analysis for e-commerce
    • Managing digital business infrastructure
    • E-environment 
    • Digital business strategy
    • Supply chain management
    • E-procurement
    • Digital marketing
    • Customer relationship management Implementation
    • Change management
    • Analysis and design
    • Digital business service implementation and optimisation

    TEACHING METHODS
    Lectures Tutorials

    TYPE OF ASSESSMENT
    Written Exam - Individual Assessment

Course Disclaimer

Courses and course hours of instruction are subject to change.

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