Shared Value Creation

Vrije Universiteit Amsterdam

Course Description

  • Course Name

    Shared Value Creation

  • Host University

    Vrije Universiteit Amsterdam

  • Location

    Amsterdam, The Netherlands

  • Area of Study

    Business

  • Language Level

    Taught In English

  • Course Level Recommendations

    Upper

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • ECTS Credits

    6
  • Recommended U.S. Semester Credits
    3
  • Recommended U.S. Quarter Units
    4
  • Overview

    COURSE OBJECTIVE
    ACADEMIC AND RESEARCH SKILLS - STUDENTS CAN CONDUCT A BASIC INTERNATIONAL RESEARCH PROJECT FROM START TO FINISH ACADEMIC SKILLS
    after successfully completing this course, the student:
    • Understand and apply theories related to shared value and sustainable development.

    BRIDGING THEORY AND PRACTICE KNOWLEDGE: Demonstrates theoretical and empirical knowledge concerning the relevant areas in international business administration
    After successfully completing this course, the student can explain:
    • The complex theoretical, empirical and societal debate on the relationship between organizations, technological dynamics, society, and the natural environment and the implications for the transition in the direction of sustainable development
    • Which stakeholders have which stakes, and how to act- react and on those.

    APPLICATION: Can propose a solution to an international real-life business problem by applying relevant theories and methodologies.
    After successfully completing this course, the student:
    • Experience how concepts (shared value, sustainability, circular economy) translate into concrete actions, policies and products (integral accounting, innovation, adoption, lobby).

    SOCIAL SKILLS – STUDENTS ARE ABLE TO EFFECTIVELY MANAGE DIFFERENT PROFESSIONAL ROLES IN A CROSS-CULTURAL ENVIRONMENT
    After successfully completing this course, the student:
    • Will develop social skills and logic argumentation in debates.

    COURSE CONTENT
    This course examines the fundamental technological and organizational transitions that are ahead of companies and that are required to deal with the grand challenge of sustainable development. A shift from narrow profit maximization to shared value creation seems eminent. But how is shared value created? With which stakeholders? How does value creation change the way companies report to their stakeholders? And how does financing and reporting accelerate sustainable transitions?

    This course will give you insight into what strategic reorientation is needed to create shared value: what technologies, products and markets to focus on, whom to work with, how to report on performance? After completing the course, you will understand which fundamental changes are needed in business operations, how governments can successfully intervene to change firm behavior into a more sustainable direction, and how these changes are embedded within the wider stakeholder network.

    Part 1 of the course presents the theoretical and empirical framework that will be used to analyze innovation and adoption behavior of firms. It includes a discussion of the context within which the company behaves and an analysis of the effectiveness of policy instruments. How can companies create shared value? How does this influence their strategy and performance? What are the challenges the firm and government face in the transition towards a sustainable future? Attention will also be devoted to the shift from financial, to sustainability and integral reporting and on how reporting influences a firm’s legitimacy. Also the transition from linear to circular production processes will receive ample attention.

    Part 2 focuses on how the paradigm shift from a shareholder to a stakeholder approach as shared value creation is a multi-stakeholder challenge. Who are key stakeholders? What challenges do companies face in integrating stakeholder knowledge? And how can the collaboration with stakeholders help the company succeed?

    TEACHING METHODS
    Lectures Tutorials

    TYPE OF ASSESSMENT
    Written exam – Individual assessment (Interim) Assignment(s) – Group assessment Class participation

Course Disclaimer

Courses and course hours of instruction are subject to change.

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