Introduction to E-Business and Online Commerce

COURSE OBJECTIVE 

Learning Outcomes:

By the end of this course, students will be equipped with the foundational skills to analyze, design, and manage e-commerce operations effectively. They will also be adept at using digital tools to innovate and compete in the evolving online marketplace.

 

BRIDGING THEORY AND PRACTICE

 

KNOWLEDGE: Demonstrates theoretical and empirical knowledge concerning the relevant areas in international business administration After successfully completing this course, the student:

• can explain current E-business practices, developments and challenges.

• can explain relevant E‐business theory from the fields of information

systems, economics, computer science, and logistics

 

APPLICATION: Can propose a solution to an international real-life business problem by applying relevant theories and methodologies. After successfully completing this course, the student:

• can apply this theory to E‐business (decision) challenges.

• can explain the impact of E‐business on business practices and the

development of new business models.

 

COURSE CONTENT

This course provides an in-depth understanding of the dynamics of e-business and online commerce. Students will explore a range of key concepts and technologies that drive digital business today. Through twelve structured lectures, students will gain insights into both the strategic and operational aspects of e-commerce.

1) Introduction to E-Business and Online Commerce:

• Overview of digital business models and platforms
• The impact of new technologies on commerce including AI and Metaverse
• The role of data in digital business strategy

2) Design and Management of Online Platforms:

• Service design principles for online environments
• Business Model Innovation (BMI) in e-commerce
• Critical analysis of online marketplaces and their operations

3) Marketing and Outreach:

• Targeting and engaging Generation Z through digital channels
• The emergence and strategy behind drop shipping
• Leveraging Instagram shops and TikTok for e-commerce growth

4) Group Project:

• Collaborative project that simulates a real-world digital business challenge
• Consultations and peer reviews to refine business proposals
• Final presentation skills to effectively communicate business ideas

 

TEACHING METHODS

Lectures
Tutorials

 

TYPE OF ASSESSMENT 

Written Exam - Individual Assessment

Presentation - Group Assessment