Cross Cultural Marketing

Vrije Universiteit Amsterdam

Course Description

  • Course Name

    Cross Cultural Marketing

  • Host University

    Vrije Universiteit Amsterdam

  • Location

    Amsterdam, The Netherlands

  • Area of Study

    Marketing

  • Language Level

    Taught In English

  • Course Level Recommendations

    Lower

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • ECTS Credits

    6
  • Recommended U.S. Semester Credits
    3
  • Recommended U.S. Quarter Units
    4
  • Overview

    COURSE OBJECTIVE
    ACADEMIC AND RESEARCH SKILLS – STUDENTS CAN CONDUCT A BASIC INTERNATIONAL RESEARCH PROJECT FROM START TO FINISH Academic Skills (three As)
    After successfully completing this course, the student
    • can analyze and demonstrate an understanding of problems from different perspectives (Analysis)
    • is able to recognize fundamental structures and to leave out irrelevant information (Abstraction)
    • is able to put forward well-founded, substantiated points of view, both in spoken and written format (Argumentation)

    BRIDGING THEORY AND PRACTICE KNOWLEDGE: Demonstrates theoretical and empirical knowledge concerning the relevant areas in international business administration
    After successfully completing this course, the student:
    • can explain the basic theories, models and concepts of cross-cultural marketing
    • is able to make connections between those theories, models, and concepts

    APPLICATION: Can propose a solution to an international real-life business problem by applying relevant theories and methodologies.
    After successfully completing this course, the student:
    • is able to apply theoretical knowledge in a specific business situation
    • actively experienced a real-life case in the field of cross-cultural marketing
    • is able to select the correct method and / or technique for quantifying, analyzing and solving a specific problem
    • is able to translate, communicate, and disseminate quantitative results to relevant stakeholders

    SOCIAL SKILLS – STUDENTS ARE ABLE TO EFFECTIVELY MANAGE DIFFERENT PROFESSIONAL ROLES IN A CROSS-CULTURAL ENVIRONMENT
    After successfully completing this course, the student:
    • is a good listener and can empathize with the other person’s concerns
    • excels at presenting (both orally and in writing) on substantive aspects of the discipline
    • has a thorough understanding of roles and needs of different types of stakeholders
    • can work well in a team and reflect on his/her own role in the team
    • is sensitive to cross-cultural differences, understands how these translate into social contexts and is able to deal with those differences in social interactions

    SELF-AWARENESS – STUDENTS CAN EVALUATE OWN LEARNING, KNOWLEDGE AND ACTIONS
    After successfully completing this course, the student:
    • takes responsibility for his own actions
    • has made well-founded decisions and can support those choices
    • can reflect on his/her personal development
    • can open up to and deal with feedback from others

    COURSE CONTENT
    This course offers you a fundamental knowledge of the marketing field, while at the same time creating an intercultural sensitivity. Although the consequences of cultural differences are obvious, they are not simple to analyze, describe or categorize. We start from a people perspective, building on your understanding of cultural differences and intercultural interactions and move from there to connecting this knowledge to international marketing. You will gain a basic knowledge and understanding of marketing strategy and tactics and what you as a marketer need to be sensitive to when practicing marketing across cultures.

    METHOD OF TEAHING
     Lectures, Tutorials

    TYPE OF ASSESSMENT
    Written exam – Individual assessment (Interim) Assignments – Group assessment Mandatory attendance tutorials

    RECOMMENDED BACKGROUND KNOWLEDGE
    People in Business and Society
    Business Mathematics
    Business Statistics

Course Disclaimer

Courses and course hours of instruction are subject to change.

Some courses may require additional fees.