Emerging Technologies for E-Business and Online Commerce

Vrije Universiteit Amsterdam

Course Description

  • Course Name

    Emerging Technologies for E-Business and Online Commerce

  • Host University

    Vrije Universiteit Amsterdam

  • Location

    Amsterdam, The Netherlands

  • Area of Study

    Business, Computer Programming, Information Technologies

  • Language Level

    Taught In English

  • Course Level Recommendations

    Upper

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • ECTS Credits

    6
  • Recommended U.S. Semester Credits
    3
  • Recommended U.S. Quarter Units
    4
  • Overview

    COURSE OBJECTIVE
    BRIDGING THEORY AND PRACTICE
    KNOWLEDGE: Demonstrates theoretical and empirical knowledge concerning the relevant areas in international business administration
    After successfully completing this course, the student:
    • Can discuss, contrast and compare theories and concepts the various aspects of E-business and online commerce discussed in the preceding courses.
    • Can describe the most important managerial barriers in E-business and online commerce processes.
    • can critically describe and evaluate the pros and cons of applying recent technologies in E-business and online commerce processes.

    APPLICATION: Can propose a solution to an international real-life business problem by applying relevant theories and methodologies.
    After successfully completing this course, the student:
    • can give concrete advice concerning the feasibility and meaningfulness of the use of such technologies and an understanding of how to overcome barriers.

    SOCIAL SKILLS – STUDENTS ARE ABLE TO EFFECTIVELY MANAGE DIFFERENT PROFESSIONAL ROLES IN A CROSS-CULTURAL ENVIRONMENT
    After successfully completing this course, the student:
    • can present (both orally and in writing) on basic/substantive aspects of e-business

    COURSE CONTENT
    This course focuses on the question how emerging technologies can play a role in supporting organizations’ E-business and online commerce processes. Based on the knowledge gained in the first four courses of this minor, students will conduct a feasibility study concerning a recently emerged technology. They will develop an application and study the possible barriers that could occur in bringing this application to the market. They will develop countermeasures to overcome the identified barriers and to involve the respective peer groups. The technology at hand will be selected by the course coordinators, and will be a technology that newly entered the market .

    The analysis will focus on questions like:
    - What is the potential value of this technology in supporting organizations’ E-business and online commerce activities?
    - What are potential barriers that could hinder or block the roll-out of a technology?
    - What are the demands and consequences of applying this technology in terms of consumer interaction, logistics, information systems and other relevant aspects?
    - To what extent is applying this technology feasible in terms of costs, benefits, fit with the current enterprise architecture, business processes, consumer preferences, etcetera?

    The outcome of this analysis is a business report in which a concrete advice is given in terms of the feasibility of this technology, and sheds light on the different aspects of logistics and fulfilment as well as marketing, technology and data, and insights for the e-business solution. Although academic fundamentals should be applied, this business case has a highly relevant practical component as well.

    TEACHING METHODS
    Lectures
    Tutorials

    TYPE OF ASSESSMENT
    Written Assignment - Group Assessment
    Presentation - Group Assessment
    Participation - Individual Assessment

    ENTRY REQUIREMENTS
    Students should at least be familiar with the content of 'Introduction to E-business and Online Commerce' and 'Consumer Science for Online Commerce'

Course Disclaimer

Courses and course hours of instruction are subject to change.

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